social media marketing statistics you need to know

Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses.

Knowing what works and what doesn’t, and discovering buyer behavior as it relates to social media, are all essential to creating strong, strategic campaigns that will successfully drive results.

This knowledge is important, but it can also be a little chaotic to try to track down for each individual platform. We are here to help with that!

In this post, we’ve compiled 36+ relevant social media marketing statistics that will help you shape and optimize your campaigns for maximum success.

Most brands understand that social media marketing can benefit them. This is a great start, but this is also an exceptionally broad and relatively vague statement.

“Social media can help you” doesn’t tell you nearly as much as “TikTok is skyrocketing with Gen Z audiences” or that YouTube is an effective search engine, making it easy for you to connect with your audience.

Details are what your marketing efforts need to improve your results.

To keep things extra easy to read, we’ve divided the social media marketing statistics you need to know into relevant categories, and will explain how to leverage some of this information to optimize your campaigns!

Let’s start with general social media marketing usage statistics.

General Social Media Usage Statistics

It’s important to understand how social media is consumed in general, and these all-encompassing social media marketing statistics can help with that.

social media marketing statistic on teenagers usage of the different platforms

Social Media & Buyer Behavior Statistics

Social media is all about the long-term, relationship-building opportunity brands should leverage to better connect with their target audience.

Pinterest aside, these platforms aren’t all about directly selling to your customers.

That being said, we know that all social platforms have exceptional sales-driving abilities, and these statistics can help you understand how to take advantage of those and optimize your campaigns accordingly:

Social media statistics: Hootsuite chart showing the use of social media for brand research

Social Media Video Statistics

We’ve known for a while that video is incredibly important on most social media marketing channels. Some brands have still been reluctant to invest in creating video, which is understandable considering that it takes more time than snapping a picture or uploading an announcement. Still, there are plenty of tools you can use to create high-performing video (check out our post about Instagram here), and these statistics prove that you really need to be using video for your channels:

Social Media Advertising

Advertising on social media can be incredibly lucrative and high-performing. (You can see specifics about Facebook here, Pinterest here, and Instagram here.) Aside from platform-specific statistics, these are the social media advertising statistics you’ll want to successfully optimize your campaigns.

merkle social media statistics showing Instagram ad performance relative to facebook

Miscellaneous Social Media Marketing Statistics

Here, we’re going to dive into additional important social statistics that you can use to properly optimize your campaigns and make strategic decisions moving forward.

Remember, just because they’re in the miscellaneous section doesn’t mean they don’t matter; instead, they matter so much we included them even though they didn’t fit into an otherwise defined section!

business insiders social media statistics

Hootsuite social media statistic about TicToc users

Social media marketing can be wildly beneficial for all kinds of brands and businesses, but it’s also complex.

There are plenty of platforms to choose from, and you must optimize your content for each one accordingly for the best results.

Understanding how the different platforms are utilized by users at different stages of the funnel, what content they like to see, how they’re interacting with it, and what devices they’re accessing that content on are all important pieces of the puzzle to help you better optimize your campaigns moving forward.

What do you think? Which of these social media marketing statistics will you use to shape your campaigns moving forward? Which ones surprised you most? Share your thoughts, questions, experience, and any other of your favorite social media marketing statistics in the comments section below! 

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