OC Interactive Digital |
Social media marketing has been a buzzword in the restaurant industry for years.
However, many restaurants are still struggling with how to increase their online presence.
This is because there is approach to social media marketing, and what works on Facebook may not work on Twitter.
Social media is a crucially important marketing tool for restaurants. However, if you don’t know how to use it effectively, your efforts might be wasted.
In this blog post, we’ll discuss three ways to grow your restaurant business online through social media marketing!
Below are just some of the more considerable things you can do:
1.) Have an active profile on every major network (Facebook, Twitter, Instagram) – by active, we mean try to post every day, respond to comments and DMs.
Reacting to Instagram stories are also a great way to boost yourself up in the algorithm.
Most digital platforms nowadays focus more on “engagement.” So the more responsive and engaging your customers are the more digital presence for your brand.
2.) Use hashtags relevant to your content when posting updates
You might have missed this, but hashtags function like keywords. This allows your brand to increase growth and leads by those following a specific hashtag.
3.) Give people something they want by offering exclusive deals or giveaways
Since you are running a restaurant, take advantage of important events or occasions. Birthdays, mother’s day, father’s day specials, Valentine’s, and a whole lot more!
With social media marketing, you can get the word out about your restaurant by tapping into an already-existing conversation. It’s a great way to increase your audience and connect with potential customers on more personal levels.
Having a social media account and staying active provides you with advertising without blowing up your business budget.
What is Social Media?
Just like traditional marketing, social media marketing is a way to promote your business and build a loyal customer base.
Social media provides you with the opportunity to connect with potential customers in many ways. It can be used for communication, as an interactive platform that lets you engage with followers on a personal level, or it can be utilized for branding purposes by making your company name visible online through social networking sites.
Social media allows businesses of all sizes to reach out and market their products and services efficiently without having to spend thousands of dollars on advertising campaigns or other traditional marketing strategies.
Social networking sites such as the big three – Facebook, Twitter, and Instagram provide you with a wide range of features that make it easy to get your business out there.
For example, on these social media platforms you can post photos or videos to share what the company is doing; create posts about different topics related to your industry for an interactive experience where people who are interested in a certain topic can engage or start a conversation.
Here’s a secret power combo to get ahead of the algorithm – comment, share, save, and respond (either through direct messaging or reacting through Facebook My Day and Insta story).
This is one of the latest roll out and updates to the algorithm, gone were the days wherein the metrics are highly focused on the likes and hearts depending on the social platform but the fact is, these algorithms focus more on customer interaction and not so much on the vanity numbers anymore.
The more engaging you are, the more the algorithm will boost your brand and this entails achieving wider reach and impressions!
Like to read more about social media? Here’s something you need to know about managing your account effectively.
Get ahead of your social media growth while you focus on more critical parts of your business, we are here to help!
The post Social Media Marketing: How It Helps Grow Your Restaurant Business Online first appeared on OC Interactive Digital Agency.