Social media marketing is one of the best ways to promote your Real Estate business and build up your brand. It’s also an excellent way to reach potential clients. Your Facebook posts or tweets can literally reach millions of people, so it’s important that they’re well-crafted and engaging.
Here are a few tips for producing good social media content for your business:
· Be personable. Don’t come off as being too stiff or straight-laced; be open and honest with your followers. A bit of personality goes a long way! If you notice during a conversation, you tend to have a more informal speech pattern. Try talking this way when posting on Facebook or Twitter. You’ll seem friendlier and more relatable, which will help you develop a positive reputation with your clients.
· Be genuine. It’s important that you’re posting about things you personally care about and like, not just stuff that people expect to see on social media accounts (e.g. “It’s sunny outside today!”). If you make it sound like showing up at a real estate open house is the most fun thing in the world, your followers will know that it isn’t! As long as whatever topics you post are relevant to your business and brand, though, there shouldn’t be any harm in writing posts that seem more casual than usual. After all, people are following because they want to get to know who you really are!
· Share links or photos instead of text. It’s best to share links or images when you post something on social media, rather than just text. People are more compelled to click through and read the content of an article if they can see a picture that goes along with it. You should also make posts as visual as possible; try taking photos of your listings and showcasing them on Facebook and Pinterest!
· Keep it focused. Don’t feel like you have to put up new content for every client that walks in your door! Why would you waste time posting about this if someone buys a house but doesn’t need any help selling their current one? Instead, take some time out of your day to craft personalized posts for each member of your audience. For example, if your followers are mostly parents, write posts about what it’s like to be a real estate agent with kids. This will help your social media accounts seem more personal and relatable!
· Be interesting. People just don’t have the time to read boring stuff anymore! If you’re going to post on Facebook or Twitter, you need to make sure that people care enough about what you have to say that they’ll actually take the time out of their busy days and read it. If you can put up high-quality content, your social media audience will increase dramatically over time!
Hire a virtual assistant to manage your social media accounts for you! Virtual assistants can do all of this work for you; plus, they often know better how to advertise and market on social media than you do, because they aren’t so closely tied to your brand. Don’t get overwhelmed by the idea of managing an active social media presence; outsourcing this work can really help out with time management! Check out “Time Management Strategies for a Busy Realtor.”
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