Using TikTok influencers to promote your music can be a game changer when you’re trying to go viral, but is it worth the risk? Hiring the top TikTok influencers to create a dance challenge, comedy video, or lip sync clip using your music is a strategy that can make you famous overnight, but at what risk? In this video I break down the pros and cons of TikTok influencer marketing and expose some hard truths about the business of “influencing”.

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