This video will help you learn, what is PPC often known as Pay per click or paid search even SEM.
With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel.

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So here are the basic things taught in this lesson:
• How PPC can drive valuable and measurable traffic without wasting valuable advertising spend
• What is paid search or PPC advertising
• Distinguishing the paid search results and organic search results
• Learn how display advertising can complement paid search advertising
• List situation when PPC could benefit a digital marketing strategy
• What is PPC cycle and the multiple steps involved in the PPC cycle
• PPC Use cases
• Advantages of PPC
• Three Rs of PPC

Pay Per Click (PPC) Foundation Course: http://www.simplilearn.com/digital-marketing/foundation-course-on-pay-per-click-ppc-training?utm_campaign=PPC-foundation-intro-5q341mozB-s&utm_medium=SC&utm_source=youtube

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