Throughout 2019 social media marketing has continued to be a source of opportunity, change, and contention in the marketing world. We’ve done our best to keep on top of many industry changes as they happen, while also offering helpful insight and research-based strategy.
We’re quite fortunate to a great group of social media marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Joshua Nite, Caitlin Burgess, Anne Leuman, and Nick Nelson, among others.
To help our blog community grow its social media marketing knowledge, we’re thrilled to offer this list of our 10 most popular social media posts of 2019.
1. Over 50 Top Social Media Marketing Blogs — Lee Odden
The most popular social media marketing post of 2019 is by our CEO Lee Odden, with the latest version of our all-new BIGLIST, featuring over 50 social media marketing blogs to help marketers find great sources of marketing advice. From trends and strategies to tactics and analytics, the group of blogs curated in Lee’s post explore social media and marketing, including at least a few blogs that are hopefully new to you. Are you following them all? Check out all of Lee’s 2,600+ posts here, and follow him on Twitter.
2. LinkedIn’s List of 24 B2B Marketers You Need to Know — Lane R. Ellis
LinkedIn* published a list of top B2B marketers, and in our second-most popular social media marketing post of the year I dug in and took a look at this group of leading industry professionals, including Ann Handley, Jay Baer, Jason Miller, and our own CEO Lee, among many more. The TopRank Marketing team was privileged to work with the LinkedIn team to identify, engage, and gather fresh insights from these bright marketing minds. Check out all of my posts here, and follow me on Twitter.
3. Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers — Nick Nelson
The third most popular social media marketing post of 2019 on our blog comes from Senior Content Strategist Nick Nelson, who shared how to use five under-the-radar LinkedIn marketing features, including:
• Robust & Simplified Audience Targeting
• Revamped Analytics
• Content Suggestions
• Site Re-Targeting
• Lead Gen Forms
Nick’s excellent post highlights some of the most useful yet overlooked features for driving results on LinkedIn. Check out all of Nick’s posts here, and follow him on Twitter.
4. 80+ New Social Media Marketing Statistics for B2B Marketers — Lane R. Ellis
Offering up over 80 social media marketing statistics relevant to B2B marketers and featuring insight from Sprout Social, Hootsuite, Pew Research Center, SME, and other, this post by me was our fourth most popular search marketing piece of the year.
[bctt tweet=”“It’s clear that B2B social media marketing is strong and growing stronger, and it’s also apparent that direction and guidance in where to focus your B2B social efforts is needed now more than ever.” @LaneREllis” username=”toprank”]
5. Why Twitter Lists Are Still a Great Tool for B2B Marketers — Lane R. Ellis
Our fifth most popular social post of 2019 is a look I took at why Twitter lists are still a great tool for B2B marketers, exploring how they offer many engagement, nurturing, and trust-building benefits that smart B2B marketers can’t afford to pass up.
[bctt tweet=”“When it comes to Twitter lists your own creativity and ingenuity are the only boundaries.” @LaneREllis” username=”toprank”]
6. Our Top 10 Social Media Marketing Posts of 2018 — Lane R. Ellis
Our sixth most popular social media marketing post of 2019 was a look at the previous year’s top articles about the subject, each offering helpful insight and research-based strategy.
7. 5 Top B2B Brands Maximizing LinkedIn Engagement — Lane R. Ellis
Showing how five top B2B brands are maximizing their LinkedIn engagement by using showcase pages, expanded group communication and more, in our seventh post popular social media post of 2019 I took a close look at how B2B companies are connecting with audiences through LinkedIn.
8. Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? — Nick Nelson
Nick earned a second entry on our most popular social media marketing list with his look at where Facebook, Twitter, and LinkedIn stand when it comes to B2B video.
[bctt tweet=”“Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.” @NickNelsonMN” username=”toprank”]
9. B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye — Caitlin Burgess
Our Senior Content Marketing Manager Caitlin Burgess earned the number nine spot on our top social media marketing posts of the year list, examining a selection of the biggest changes to arrive on the social scene during the year. Following scandal, criticism, and calls for increased privacy and relevancy, Caitlin looked at how social platforms are working harder to recapture their original allure as safe communities and conversation destinations. Check out all of Caitlin’s posts here, and follow her on Twitter.
10. 5 Top B2B Brands Delivering Exemplary Twitter Engagement — Lane R. Ellis
The final entry on our list of the top social media marketing posts of the years is one I wrote that details how five top B2B brands are making the most of Twitter to increase engagement. With examples implemented creatively by Adobe*, Deloitte, Dun & Bradstreet, GE, and Intel, this article looks at the wide variety of successful methods leading B2B brands are using for building a solid and sustainable Twitter brand strategy.
We can’t thank Lee, Nick, and Caitlin enough for writing and sharing these top ten social media marketing posts of 2019 — congratulations to you all on making the list!
Thanks TopRank Marketing Writers & Readers
We published dozens of articles this year specifically about social media marketing, and plan to bring you even more in 2020, so keep posted for a fresh new year of the latest helpful research and insight.
Please let us know which social media marketing topics and ideas you’d like to see us focus on for 2020 — we’d love to hear your suggestions. Feel free to share your suggestions in the comments section below.
Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.
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