Of course, it can be hard to find time for marketing when what you want to be doing is selling. That’s what these social media marketing packages are for. We do the marketing that makes your sales pitches seem more acceptable to social media audiences.
My team will profile your business to ensure we stay on-brand. So we’ll publish a great mix of posts to promote you on social media. The key word here is “social”. So we keep it entertaining (when appropriate) whilst promoting your brand. We’ll also research and post facts, tips and trivia about your industry.
We’re based in the UK, so your posts will be written by a native English speaker. Then they will be scheduled in the dashboard a week ahead of publication. So, you’ll be able to check everything before it goes out and edit it if you want.
We’ll also post suitable images occasionally. This keeps your pages looking good and encourages viral marketing, as images get shared and re-shared more often than text posts. So it helps if you can provide images for us to use. However, if you can’t, we’ll provide royalty free stock photos that complement your business.
We normally post 5 days a week, as that’s ideal for most small business social media marketing purposes. However, those can be any days of the week — and if you need us to post every day, that can be arranged too.
You do — because that’s actually vital for your business.
Small business owners often want to outsource social media marketing completely. Whilst that’s understandable, you need to build personal relationships with your audience and get direct feedback from them.
Those interactions can shift very quickly from social media marketing (interest-generating) activities to sales activities. So you need to be in control of that transition. Outsourcing sales activities to a social media specialist requires a highly bespoke service, and a much bigger budget.
These are basic social media marketing packages for small businesses in the UK*. So they aim to help with brand-building, boosting engagement and SEO. They also create more and better opportunities for you to interact with, and advertise to, potential customers.
* Still, we can work internationally if needed. For clarity, we write social medai posts for English-speaking audiences, but can schedule them for any time zone, Also, clients often prefer local social media management services, and I’m based in Newport, South Wales (Casnewydd). So Cardiff or Bristol are very local, as are most of South Wales and the Southwest.
You probably already what hashtags look like. They start with a “#” sign (aka “hash”, “pound” or “sharp”) and contain only letters or numbers. Still, what are they, and why are they important in social media marketing?
Hashtags are simplified keywords for social media search engines. Normal search engines prefer to see SEO keywords used in natural language sentences on your web pages. However, social media moves too fast for that, so topic keywords need to stand out.
Promoters also often ask followers to talk about special events with a specific hashtag, before, during and after the event. Local hashtags like #Cardiff or #Bristol can help to focus your social media marketing on local markets, too.