How to use social media marketing to build loyal fans with Channel Nine’s Peter Hitchener | #378

Peter Hitchener of Channel 9 on Small Business Big Marketing

Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities.

Now I know what you’re thinking. Pete’s not a business owner, Timbo … and you always interview business owners. Well, you’re right, but that doesn’t mean we can’t learn from him.

What fascinates me about Pete is that he’s 71 years old, and is not only using social media effectively, he’s using ALL social media effectively. How I found this out was via my 17 year old daughter, who was having a laugh at the dinner table a few weeks ago about the fact that Peter Hitchener is massive on Snapchat … and all her girlfriends love him! She showed me what he as doing, and I thought it was pure genius.

So, if you’re keen to up your presence and engagement on social media, then listen in as Australia’s most popular TV newsreader takes us behind-the-scenes of his love affair with social media.

Watch Peter Hitchener Live Interview

Chatting with Channel 9’s Peter Hitchener about how and why he loves social media

Posted by Tim Reid on Monday, August 14, 2017

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

  • I share another low cost marketing idea that will help you manage unhappy customers

Here’s what caught my attention from chatting with Channel Nine’s Peter Hitchener:

  1. No matter how successful you are, stay humble. Being Australia’s #1 newsreader, Peter is at the absolute top of his game; yet he remains humble, grateful and ridiculously accessible. I think it’s so ugly when I meet a successful person and they exude arrogance.
  2. If you look through Pete’s posts across all the channels he uses, he can often be seen promoting other people and their businesses. This can only help endear him to others – and get him a whole lot more shares from those people he chooses to profile.

Links & Resources mentioned:

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– An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at . Someone’s gotta be the smartest in your industry – so it may as well be you!

If some thing in this episode of Australia’s peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Timbo Reid
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