This video covers social media optimization and content marketing strategy with regards to TikTok. I learned a lot of helpful marketing tips over the course of this conversation — I hope you get as much as I did from this video!
There is a lot of opportunity for people to grow a following on TikTok. The trick, of course, is knowing how to make the best use of the platform.
One suggestion I received is to combine content with education. TikTok is currently a very transparent platform and people want to be engaged. Those first three seconds should be aimed at bringing people in by providing them with entertainment that then leads to value.
Since TikTok is a platform that caters to short attention spans, creating fast-paced videos is also an important part of content marketing strategy. If you can fill your videos with humorous ideas that change rapidly, your audience will be more likely to stick around long enough to hear your message.
Another great social media optimization tip that works well for TikTok is to find your niche. It’s important that you find a market that is not oversaturated so that you don’t end up being out-competed. For example, one possible avenue for me is to focus on mindset optimization. This is a market that I know a lot about, it is well defined, and there is not too much competition for it on TikTok.
TikTok is a growing platform and its audience is changing, especially with this recent pandemic. If you can focus on social media optimization using the right kind of content marketing strategy, you’ll be able to grow your following and really take full advantage of this rich opportunity.
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