Industry Summary:
How much does marketing on Instagram cost?
Being a super visual platform, Instagram can cost a bit more if you need to get your content produced. In other words, if you need lots of photography or videography work done then be ready to pay!
However, if you have a lot of visual content already, Instagram marketing can be fairly cost effective. Given it doesn’t have a lot of technical features yet, there’s not a whole lot you can do with it, thus keeping the price down.
The factors you need to take into consideration with Instagram pricing are:
Generally these questions will help guide the cost of your Instagram marketing management very quickly.
As a range, generally the setup of an Instagram profile in Australia will cost between $200 and $2,000. Training on how to use Instagram is typically between around $800 and $5,000.
The real question is, how much does it cost to manage my Instagram profile? Generally, depending on your answers to the questions above, you’ll find a cost that ranges from $1,500 per month through to around $8,000 per month.
As with Facebook, here at Aston Social we typically combine the management of several platforms into a package which not only dramatically reduces costs but also gives excellent value and consistency for businesses. Our packages that typically include the likes of Facebook, Instagram, LinkedIn and Twitter range from between $800 to $2,100 per month, depending on inclusions.
Industry Summary:
How much does marketing on LinkedIn cost?
Seen as the professional social media platform, the place for business, LinkedIn has come under scrutiny in the past few years for it’s general decline in quality of content.
The main reason for this is because people are using LinkedIn like they do Facebook. It’s full of personal content, funny content, and attention seeking photos (let see how many likes my bikini shot can get).
It could be argued that that’s not the right place for such content and that’s why the quality of LinkedIn is seen to have degraded over the years.
To stand out on LinkedIn, it’s generally about quality not quantity, and effectively using their advert system to give you the best reach.
The trick seems to be, target 3 to 4 posts per week to the exact right market and leave it at that.
Typically the setup of a LinkedIn Profile costs between $1,000 and $5,000 depending on a lot of factors, typically the photography involved and how intricate you want your sub-pages to be.
As with other platforms, training for LinkedIn can vary a lot, generally starting at around $3,000 and going all the way up to $20,000 if you’re training an entire sales force.
Marketing on LinkedIn can be either extremely cheap or extremely costly. The reasons for this include:
Answering these questions will give you a good gauge on how much you’ll need to pay. The pricing generally ranges between $2,000 per month to $15,000 per month depending on what you’re including.
As mentioned before, if you include LinkedIn as part of a social media marketing management package with Aston Social, you’ll be looking at a range from between $800 to $2,100 per month. Pricing in this range includes Facebook, Instagram, LinkedIn and Twitter. The price range variance depends entirely upon how much is needed, how many posts you require and variables of that nature.
Industry Summary:
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How much does marketing on Twitter cost?
Twitter is declining in interest publicly but still remains relevant in some circles. Generally, if you’re news based or you’re a celebrity of some form you’ll find good use for Twitter.
As a result, Twitter is generally for people who have a lot to say quite frequently and it’s likely to be of interest to media outlets and the public more generally. It’s often more for broadcast than it is anything else.
To have your Twitter profile setup for you is not an overly difficult thing to do, as a result the pricing can typically be between Free and $3,000. If you’re willing to do it yourself then it’s free!
Training on how to use Twitter is again one that varies a lot. There’s not a whole lot to Twitter but there are nuances that you should get used too. Training therefore can typically cost between $3,000 and $8,000.
Twitter Marketing management costs vary greatly depending on a number of factors. Such factors include:
These factors usually define how much you’ll pay. Typically Twitter management costs between $2,000 and $15,000 per month.
If you choose to include Twitter in a package with Aston Social then you’ll likely pay between $1,700 and $3,500 per month. This price includes the management of a number of other platforms and includes the general management and engagement on Twitter.
Industry Summary:
How much do other social media platforms cost to market on?
Whilst we’ve listed the typical top 4 platforms, there are other platforms available that can be considered by brands and managed by agencies. Generally brands get away with a combination of Facebook, Twitter, LinkedIn and Instagram but if you want to add more then you need to be ready to pay for it.
It’s important however to consider what platforms are good for your brand and which aren’t. It’s not just a case of ‘be everywhere’ as it may well be a waste of money!
