[Guide] Best Social Media Marketing Campaigns And Ideas For Valentine’s Day

[Guide] Best Social Media Marketing Campaigns And Ideas For Valentine’s Day

During the year, there are a few celebrations that appeal to the masses. When it comes to love, there is one particular occasion that embodies it both in real life as well as on social media: February 14th.

For brands Valentine’s Day means coming up with new ideas every year to attract attention and to increase their sales.

If you’re a social media coordinator at a company that’s in the love business, or you’d just like to mark the occasion with a cheeky campaign, you know that this day allows you the perfect opportunity to do so.

However, it’s tough to come up with new and engaging campaigns every single year.

So here are a few Valentine’s day content ideas and strategies that will get the ball rolling.

Best Social Media Marketing Campaigns For Valentine’s Day 2020

Is it a good idea to post about Valentine’s Day on Social Media?

Every campaign you launch requires time, effort and proper coordination of your social media team.

So naturally, you may be wondering if it’s worth investing your resources in a special Valentine’s Day campaign.

Short answer: yes, and it comes with a lot of gains. 💏🤑

It seems that people are more than willing to spend a lot of money this year to spoil their loved ones, according to Statista.

Here’s what the V-Day spending prognosis look like:

  • the total expected spending amount on this holiday in the USA is 18.2 billion USD
  • on average, people plan to spend 71 USD on gifts 61% of Americans are planning to spend Valentine’s Day with a spouse or with a significant other
  • the most popular kind of gifts are chocolate, sweets, and candies
  • 22% of consumers prefer to receive red roses on Valentine’s Day
  • 6% of young adult consumers are buying “anti” Valentine’s Day gifts

What’s even more interesting is that people are not buying the most expensive gifts, as shown in the National Retail Federation. Most people prefer symbolic presents with a romantic significance, such as chocolate, candies or flowers.

This is how Americans plan to spend their money and how much industries are estimating to gain from V-Day.:

  • 52% of Americans buy candy ⇢ $2.4 billion in sales
  • 43% are going for greeting cards ⇢ $1.3 billion in sales
  • 34% are spending money on an evening out ⇢ $4.3 billion in sales
  • 37% are giving their loved ones flowers ⇢ $2.3 billion in sales
  • 21% of them are buying jewelry ⇢ $5.8 billion in sales

These are the products or services that consumers associate with strong sentiments such as love and affection. But not all products are equally as important. The red versions are preferred to other shades of the same products.

Diamond jewelry is at the top of the preference list and red roses are chosen over other kinds of roses or flowers in general.

If your company shares this lucky podium, you need to go all out on Valentine’s day.

There are plenty of last-minute strategies to put into practice and great ideas to implement quickly.

And even if you’re not part of the top industries, you can still go out there and have some fun, gain some awareness, and even increase sales.

For those of you out of ideas, let’s get some inspiration!

Ideas for social media marketing on Valentine’s Day

There are quite a few fresh and great ideas at your disposal. From simple posts to full-blown campaigns, we gathered some options for you.

Consider this a checklist you need to get through in order to find out which one is a fit.

  • Promote your best selling products

It’s time to get your most popular products into the spotlight. Make a list of your top assets and set up a Valentine’s Day campaign that would impress your harshest critic.

Try to create an appropriate context around the product and the idea, to make it integrate naturally.

The ultimate date night bag 💖Link in bio to shop the All In One Crossbody ✨ * * * #verabradley #pattern #shop #new #valentinesday

A post shared by @ verabradley on

  • Celebrate Valentine’s Day through dedicated posts

Some brands have doubts about posting anything special on Valentine’s Day because they fear it might not be well received by their followers.

This shouldn’t be the case. Quite the contrary.

Love is one of the strongest, most complex feelings, which can make for powerful message as well. So do it justice by expressing relevant traits through a post or even a campaign on Facebook, Instagram or Twitter.

Valentine’s Day calls for something sweet, so we pulled two recipes from Jo’s upcoming cookbook to help you celebrate: Black Forest Cake and Strawberry Pie. 😍 Get the recipes at magnolia.com/blog! #MagnoliaTableCookbook #ValentinesDay

A post shared by magnolia (@magnolia) on

  • Coordinate a lovely campaign with another company

This Valentine’s Day it’s time to double your resources by teaming up with another company. This way you can build a stronger campaign, with more exposure.

@hypebeastkicks: @strangelove.skateboards and @nikesb have joined forces for a #ValentinesDay – themed SB Dunk Low. Drawing from Sean Cliver’s lifelong love of skateboarding, these low-top SB Dunks are highly colorful and incredibly detailed. The collab will release via the StrangeLove webstore on February 1 alongside a new video from the brand’s skate team before rolling out to other SB stockists like The @berrics’ Canteen on February 7. ⁠⠀ Photo: Strangelove Skateboards

A post shared by HYPEBEAST (@hypebeast) on

Co-marketing tactics have proven to be very effective, as long as you manage to communicate as one entity:

  • Find the perfect partner. The most important step is to find another company that is complementary to your brand. They offer products or services that go hand in hand with your services or products and share the same type of audience.
  • Focus on the visual materials by combining the branding elements of both partners. Settle on a mutual visual guideline and create a few dedicated images. You can even upload a temporary cover photo that reflects the love month’s theme.
  • Coordinate and use the same messages. Communicate mutual intent and values in a similar way, with a similar tone of voice. Keep consistency in everything you do.
  • Settle on mutual incentives, such as discount offers for both services/products, a “Valentine’s day pack” – something that both partners can bring to the table.

This might prove to be a very effective Valentine’s Day promotion that can generate leads or customers for both parties involved.

When beauty is your love language 💕 Be your own Valentine and spoil yourself this year 💁 Drop what you want for V-Day 👇⁣⁠⁣⁠ 💖 Fragrance⁣⁠⁣⁠ 💅 Nail polish⁣⁠⁣⁠ 💋 Makeup⁣⁠⁣⁠ 💧 Skincare⁣⁠⁣⁠ 🛍️ All of the above ⁣⁠⁣⁠ #ultabeauty

A post shared by Ulta Beauty (@ultabeauty) on

  • Create dedicated apps or experiences

If your budget allows it, don’t shy away from spreading the love by creating a dedicated app or a landing page.

It may not be the cheapest option, but if you’re planning on running a long campaign that can run for the entirety of February, this is worth considering.

An app or a landing page on your website will definitely help attract more people and offer more information, which ultimately backs up your social media efforts.

Keep your posts short, sweet and to the point, as these types of posts get the highest engagement rates, and redirect people to your app or LP.

Write in a comment, how coffee would reply? #voolsy #wesimplifyit #icecream

A post shared by Voolsy (@voolsy) on

  • Use proper hashtags

Hashtags are a really cool way to approach new audiences and to access new territories. As long as you make sure you use the right ones.

Search for the trending hashtags on Twitter and Instagram and select which hashtags you can add to your posts.

By using relevant, but popular hashtags, you ensure your message reaches bigger audiences.

We’re not kitten you! #ISTEP #IowaSTEP #Iowa #IowaStudents #IowaYouth #IowaLeaders #YoungLeaders #Students #Leaders #VDay #VapeFreeValentine #VapeFree #Vape #NoVape #NoVaping #Vaping #Valentine #ValentinesDay #JoinTheMovement #ISTEPMovement #ISTEPStory #ISTEPStrong #Cat #CoolCat #Kitten #Punny

A post shared by ISTEP (@iowastep) on

We suggest choosing hashtags that have been widely used before because more people tend to follow them.

Apart from popular hashtags, it’s always helpful to create a tailored hashtag for a specific campaign or activation.

This way you can ask your audience to use your hashtag and take advantage of user-generated content.

  • Launch a contest or a poll

Did you know that running polls or contests can dramatically increase your engagement on Instagram?

People like to be included in your marketing efforts. Giving them the option to pitch in and have a voice will help create loyalty.  

Polls are always a quick and easy way to get clear and specific answers.

Contests, on the other hand, allow for more creativity.

Tell us what are the little things your partner does for you and how much they mean to you in the comments. This…

Gepostet von Parle Products am Dienstag, 11. Februar 2020

Think of a way to launch an interactive contest that can keep people entertained, engaged and empowered to speak up.

Use the strength of your audience in your campaigns. Not only will it lead to high engagement, but it will also create brand loyalty

  • Create Valentine’s Day Gift Guides

Shopping for your loved one is not an easy task. Everyone wants to buy the perfect gift, but not everyone knows what that gift should be.

You can help ease the anxiety with a simple and effective idea: Valentine’s Day Gift Guides.

Draw up a list of items that would make perfect Valentine’s Day gifts and include a few of your best products.

Try out some ideas like:

  • Gifts for him
  • Gifts for her
  • Gifts for your BFF
  • Gifts for your family
  • Gifts for yourself

Gift guides give people exactly the information that they are looking for, in a clear and precise manner, and also leave room for plenty of self-promotion.

There are many ways to publish these roundups on all of your platforms. You can use links from blog posts, highlighted stories with multiple related frames, or simple posts.

Feel the LOVE!💜 The countdown to Valentine’s Day is on! Let us take away the guesswork and let you know what she really wants…jewelry.✨ Our jewelry room has been restocked with so many beautiful pieces just in time!! #GIFTGUIDE . . . . . #sydneyevan #giftguide #designerjewelry #finejewelry #jewelryboutique #virginiabeach #valemtinesday #vabeach #norfolkva #diamondring #lovering #goldjewelry #xoxo

A post shared by TRISH (@trishboutique) on

Try albums on Facebook or carousels posts on Instagram. On Twitter, go for visuals as well.

Valentine’s Day content ideas for social media

You may have already saved some of your top posts from your favorite brands. But what if you missed something?

You can use google search, or look up hashtags directly on Twitter or Instagram.

There are also certain tools that can speed up the process of finding the most interesting posts.

If you’re searching for the perfect captions or images, these tools are a great shortcut. Socialinsider’s Content Explorer tool will help you easily find posts on many media platforms.

The upside is that you also have access to the engagement of these posts, so you have a better understanding of what type of posts perform better.

Type the wanted keywords or hashtags in the search bar and you’ll discover related posts.

You type in a keyword or a hashtag and get the results for all the posts from all social media platforms containing those keywords, filtered by default by engagement.

You can then look through the kind of content you wan, filteringt by engagement, date, engagement rate, profile follower account, but also by platforms such as Facebook, Instagram, Twitter, and Youtube.

For example, I was looking for “chocolate” and the following results popped up:

Of course, this keyword also contains dedicated V-Day posts.

But let’s see how brands are celebrating Valentine’s Day across the main three platforms: Facebook, Instagram, and Twitter.

  • Valentine’s day on Facebook

On Facebook, brands are not stepping back from celebrating Valentine’s Day.

It looks like experiences, useful objects and recipes are trending this year. While some images are full of info, some are very minimalist, but with longer captions.

  • Valentine’s day on Instagram

On Instagram, Dior is using the word passion to encapsulate all the Valentine’s Day celebration. And because it is a big brand, it picked famous model and actress Cara Delevingne to be the face of the brand.

Red is a go-to color so it’s a good idea to use it in your posts once in a while.

Talking about dedicated Valentine’s Day marketing efforts, ColourPop cosmetics prepared  a full new collection centered around V-Day.

Get insights on how to write the perfect Instagram post 😍

  • Valentine’s day on Twitter

Brands are also competing for your attention on Twitter.  They don’t shy away from promoting their products by using heart emojis in their captions or romantic set-ups.

Take, for example, this Starbucks post. It showcases special boxes of chocolate near red roses.

Valentine’s Day top hashtags

Finding the right hashtags for every occasion can be tricky.

For this Valentine’s Day celebration, I tested #valentinesday2020 on Twitter and Instagram to see which V-Day related hashtags are the most popular and which are the most engaging.

Learn out more about how to properly choose your hashtags.

  • On Instagram

Analytics can show you what are the top hashtags that you should be using this Valentine’s Day, as well as how they perform.

Looking into #valentinesday2020 on Instagram, you can see that the most popular hashtags that are used with this one are #valentine, #valentinesday, or #love.

However, other hashtags that are engaging are: #valentineday, #bemyvalentine or simply #valentines.

Also, most of the posts that carry the hashtag contained images, followed by carousels and videos.

  • On Twitter

People that add #valentinesday2020 to their tweets also like to add hashtags like #valentinesday, #pitbull  #gifts, #valentines or #gifts, together with branded hashtags.

When you look at engagement, however, we see that branded hashtags like #asimriaz, or #BB13finallyweek are at the top of the list.

This is a great example of how your own branded hashtags (or event hashtags) can perform exceptionally when used together with other popular hashtags.

Spoiled industries on Valentine’s Day

As seen above, there are a few industries that benefit the most out of this festival of love, such as chocolate brands, flowers or jewelry companies.

So how are brands in these industries approaching Valentine’s Day on social media?

  • Chocolate brands on Valentine’s Day

With heart-shaped boxes and red roses, chocolate brands are going for classic, but efficient love recipes.

Our Fabric Heart Chocolate Gift Box is keepsake-ready. ❤️ Who else still has their collectible GODIVA Fabric Heart Gift Boxes?

A post shared by GODIVA (@godiva) on

Once more, you can notice an obvious red theme.

  • Jewelry brands on Valentine’s Day

Gepostet von Tiffany & Co. am Freitag, 7. Februar 2020

  • Flower brands on Valentines Day

— Valentines Flowers (@valentinesroses) February 10, 2020

  • Other brands that live Valentine’s Day to the max

Gepostet von Grammarly am Montag, 10. Februar 2020

Final thought

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