Running a business is never easy, but social media can help. Whether you’re starting a new business or simply want to grow your current company, there are several ways you can utilize social media websites to expand your brand. Many companies make the mistake of believing that all advertising and marketing should be done in-person, but this is no longer true. With the widespread use of social media, it’s now imperative that your company be active on Facebook, Twitter and Instagram if you want to grow your business. Here’s what you need to know.
Do you have a company Facebook page? Did you start a Twitter account? Do you update regularly? If you don’t, you’re missing out on potential revenue. One of the biggest mistakes companies make is neglecting to update their-social media pages. Keep in mind that people who follow you on social media won’t necessarily visit your individual pages when they log on. Instead, they’ll wait to see posts from you appear in their news feeds, and this won’t happen if you aren’t updating. Aim to update your social media pages at least three times each week with useful, engaging content.
Do you offer coupons or promotion codes for customers? Why not share these on your social media pages? People love good deals and they love discounts. If someone has been waiting to try your company, getting a coupon could be just the push they need to make a purchase. Make sure you share coupons on all of your social media sites. Send the discount to your mailing list, as well.
Develop an action plan to reach your specific audience
A rookie mistake that many businesses make is to simply open accounts on every popular social media service, assuming that more = better. Each account you’ll open is a time expense in terms of maintaining it, however, and users you accumulate will start leaving in droves as soon as the regular updates stop.
It’s important to be aware of the demographic makeup of the various social media services, and assess whether that’s a group that you are attempting to reach. For example, according to statistics collected by Pew Research, the user base of Pinterest skews very much female, and the average Tumblr user is under the age of 24. Facebook and Twitter are solid bets for any business, since they have very large and diverse user bases, but once you get beyond those two you’ll want to start looking much more closely at demographic information and how it lines up with your customer profiles.
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