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In this video, I’ve decided to share some marketing tips that I’ve learned through my recent experience with TikTok. Yes, it’s a platform used by young people for entertainment, but TikTok for businesses is also an effective way to increase your social media presence.

There are a couple of reasons why TikTok is a great marketing tool to learn to use. Influencers are being found on the platform. These influences can make a big difference in the visibility of a product or service and quickly cause it to go viral.

And it’s not just me that recognizes the benefits of TikTok. Chipotle, Nike, and Harvard Business Review are all on TikTok. Likewise, the reason why I decided to share these marketing tips in the first place is because I saw magazines like Forbes and Business Insider start to talk about TikTok for businesses. TikTok is a way to not only go viral with your brand and content, but also to drive people to other platforms.

So, how do you make an effective video?

One useful feature I found when making a TikTok video, is using text stickers that appear at certain times. The video is only 15 seconds, so your message has to be clear and brief. The text stickers help you get your message across.

Music is another great feature that will help draw in viewers. You can add music, even if it’s copyrighted, by uploading your video to TikTok and then using their editor to add the music in.

These marketing tips are meant to help you become familiar with uses of TikTok for businesses. If you can use this platform effectively, you can greatly increase your visibility among young people. Now, it’s time for you to get creative.