Digital Marketing Sharing at Universiti Sains Malaysia (USM)

Digital Marketing Sharing at Universiti Sains Malaysia (USM)

PENANG, APRIL 11, 2018 – As part of teaching and sharing more about the digital marketing to education sectors, School of Computer Sciences of Universiti Sains Malaysia (USM) has invited Exabytes Digital to become a speaker.

We felt very honoured to be invited for the 2 hours session from 9.00am-11.00am, talking to the CMT421 – E-Business Strategy students. Martin Tang, the Digital Marketing Specialist of Exabytes Digital, shared on the real world knowledge about digital marketing during that session.

To make the 2 hours sharing session impactful and practical to the computer sciences students, we covered almost all the essential important topics related to online marketing. This includes (SEO), search engine marketing (SEM), email marketing, social media marketing.

The agendas of the sharing session were:

Learning the Proven Methods to Grow Your Business Online

  • Increasing website traffic with SEO & SEM
  • Why is SEO important for my business?
  • How to start a content marketing that connects with your audiences
  • SEO vs SEM – which one is suitable for me?
  • How to launch a successful email marketing

Facebook & Instagram Advertising

  • Why use FB and Instagram for business ?
  • What you need to know on FB algorithm changes since Jan 11th 2018
  • Introduction of  FB marketing strategies based on marketing objective
  • How to generate better engagement & sales with images & caption?

All the content and examples during the sharing were taken from real-life experiences. We shared about what we had learned from our existing Exabytes Digital clients.

Throughout the 2 hours, the topic became the highlight as we received responses from the crowd. All the students and lectures were sporting to participating in a simple quiz. Overall, the audience learned many real-life practical sharing from the speaker.

Towards the end of the sharing, Martin had given some tips to the students. In order to stand out from everyone during the interviews, one of the tips he mentioned was the benefit of owning a personal website. Having a personal profile website can differentiate one from others and help with building a personal brand.

Second, after 3 years of heavy involvement in the digital marketing world, the pace of new technology, algorithm and trend is extremely fast. He opined that students will be more advantageous if they are able to adapt and innovate the latest technology.

As Malaysia is already a mobile-first country where it is normal for one person to own more than one mobile device, he also suggested utilising the mobile apps to create quality videos and photos.

** Wish to know what are the recommended apps? This might help to boost your social media marketing.

The sharing session ended with a souvenir presentation from (right) Dr. Bisan Alsalibi, a lecturer in The School of Computer Sciences, USM to (left) Martin Tang, the Digital Marketing Specialist of Exabytes Digital.

Exabytes Digital is always happy to receive invitations from education institutes to share about tips, or even hold seminars or workshops about digital marketing.

Do and let us know if you wish to have an impactful learning session in Digital Marketing.


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