This video will help participants develop a comprehensive knowledge of the various frameworks, tools and techniques pertaining to digital analytics. Participants will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to drive continual optimization in their marketing campaigns and improve the online customer experience.
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What’s the focus of this Advanced Web Analytics course?
Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.
Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.
This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.
What are the course objectives of this Advanced Web Analytics Course?
Advanced Web Analytics training gives participants well-rounded knowledge in digital data analytics, including:
1. How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
2. How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world
3. Uncover and learn about the various analysis capabilities enabled through digital data
4. How to better inform business decisions with rigorous analysis techniques
Who should take this course?
This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:
1. Online Web Analytics Implementers
2. Online Web Analytics Data Reporters
3. Digital Analysts
4. Digital Marketers
6. Web Analytics Certification Aspirants
7. Digital Analytics Certification Aspirants
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