Best Video Marketing Tips To Boost Traffic And Gain Leads
The
world of content appears to have changed away from traditional blog articles
and toward video marketing, as evidenced by YouTube’s rise to become the
world’s second most popular search engine. Consumers prefer videos above any
other type of content marketing, according to a report. As a result, an
increasing number of companies are focusing on video marketing. The popularity
of smartphones is one of the reasons for this. People have been inextricably
linked to their technological devices over the previous ten years. However,
mobile devices account for 75% of all online video viewers.
Tips
for increasing visitors with video marketing
1. Make a captivating thumbnail.
When
people search for videos on Google, YouTube, and other websites, the title and
thumbnail are the first things they see. It symbolizes the subject of your
video as well as the information contained within it. The more interesting your
title and image pique viewers’ interest, the more likely they are to click on
the video.
2. Make a social media buzz
When
it comes to video marketing, YouTube, as well as social media platforms like
Instagram, Twitter, Facebook, and Snapchat, should be your top priorities.
Every single day, consumers spend about two hours on those platforms.
3. Make it SEO-friendly by optimizing it.
Social
networking is a tool for increasing your brand’s visibility and exposure. The
ultimate goal is to attract visitors to your website so that you may convert
them into paying customers. As a result, your website’s videos must be
optimized for search engines.
4. Check to see if it’s mobile-friendly.
Most
videos are seen on mobile devices, as previously stated. People are 1.5 times
more likely to view films on their smartphones than on their computers,
according to a survey. Use YouTube, Vimeo, or Brightcove as responsive video
players. According to the bandwidth of the viewers, those platforms will
automatically increase or decrease video quality.
5. Make a strong call to action.
In
every video you post, make sure to include a clear call to action. Viewers will
be perplexed and unsure what to do next if there isn’t a clear CTA. It is your
responsibility to make it easier for visitors to find your website if you want
more traffic. Include a call-to-action and a link to your website or landing
pages when publishing on social media.
Video
marketing appears to represent the future of content marketing, based on the
audience’s demand for more video-based content and the rise of YouTube as the
world’s second most popular website. For more information about Video
Marketing, please contact us.
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