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Best of Social Media Marketing February 2016

  What can you learn from your competitor’s social media strategy?   It’s a fact – everyone is scared of their competitors. Whether you voice it out or not, it happens to all of us, especially when it comes to business. You always want to do better than your competitors – better sales, better customer service, better quality products, services and better marketing. Even if you’re not scared, your competitors and other industry top leaders are a huge asset, and many brands & agencies are not taking advantage of the example some competitors set. When you’re thinking of ways to do better, to optimize your social media strategy, to impress your clients or to finally create that one post that goes viral, there’s no need to reinvent the wheel. Someone is already doing better than you, so go ahead: be bold and spy a little – there are endless opportunities out there, ready to be discovered. This is why competitive benchmarking, or monitoring your direct competitors to set up goals and guidelines for your performance and growth, is an important aspect of any business, especially when it comes to social media. You have direct access to all public social media profiles & pages. And with the right tools, you can even analyse those pages and get some extremely useful insights from them. Monitoring and analysing your competitors’ social media can be taxing and time-consuming if you don’t know the right resources. There are many social media analysis tools out there that can help you with such research so that you don’t waste too much time and effort evaluating everything manually yourself. So, instead of…

  Here’s a thought for February:  Let’s look up from our laptops and screens, and try to find inspiration from our colleagues’ and industry leaders’ expertise. We don’t always need to try to do better than others. Instead, we can use their example in what we do. Imitation is the sincerest form of flattery, after all. With that in mind, here’s a selection of social media news & campaigns we found inspiring in January:   Social Media Marketing News to Read     6 Ways Longer Tweets Could Give Branded Messages More Character The community of tweeters couldn’t believe their eyes when Twitter first announced it was probably going to test tweets exceeding the normal 140-character limit – and not just little, but up to 10.000 characters! While most people were plain angry and frustrated, online marketers worldwide started fantasizing about the endless opportunities this change would mean to their social media presence and strategy. Read the article   Hype or Not, Peach hit the Top 10 Social Networking App List fast You’ve probably heard about the new Social Networking App Peach by now. Many say it’s just another flop and nothing will beat the current big players like WhatsApp and Messenger, but maybe this time will be different. It didn’t take long for Peach to hit Apple’s App Store’s top 10 in the most downloaded free social networking apps. Read the article   Infographic: Instagram Marketing Strategy for 2016 So many brands are on Instagram and that’s extremely positive. But such a little part of these brands actually has a strategy for their presence, let alone are they measuring their performance….

Inside an awesome Social Media Team

Here at Allin1Social, we handle our own social media as a team. At any given time, you’ll find us chatting with clients, sharing advice, scheduling posts, answering questions and browsing online to see what’s new to share with our community. We love working  together, and find that collaboratively we complement each other in making our social media better, thanks to Allin1Social and all the other awesome tools out there. That is not to say that a solo social media manager cannot handle things – on the contrary, we know many people doing a fantastic job all by themselves! But working as a team is quite different, even when it comes to understanding each other. That’s why we’d like share some “secret” routines we do and some best practices and tips we know that make us an effective social media team.   Strategy & Structure – the key!   Yes, even as a social media team, it is very important to figure out the structure of the team and what the overall social media strategy is. Altimeter ran a survey, and it  found out that 11 is the average number of people in a full-time social media team at large companies (more than 1,000 employees), and they work together in a structure that is loosely based like this:     Of course, this structure varies with industry and company or agency size. On smaller teams, your structure may be very different, but regardless of team size, it always helps to have a clear structure. Then comes the next step: how do you keep everyone on the team in sync with each other?…

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