Benefits of Social Media Marketing in 2017 | Social Vantage

by Matthew Pattoli


Social media has become the latest buzzword for online marketers these days, who want to optimize their online existence and give a boost to their bottom line. You too may have heard of several social media benefits but perhaps feel either hesitant to join the league, or need a better understanding of the return on investment (ROI) before you put your time, effort and money for boosting your social presence. Some of you may even think social media marketing as just a passing phase that you have to cash in on before the next “big thing” comes along. It’s true that the viability of some social media platforms will last as long as people are using them, and they will wander to newer platforms when the popularity of the present platforms dwindle, there’s no debating the fact that you just can’t ignore the benefits of social media for business. Being considered to be the new ways of reaching a huge clientele with lightning fast speed and marketing offerings in cost-effective ways, social media platforms make it important that you leverage the advantages they bring your way.

If you are still hesitant, don’t worry, as a top social media management company, we are here to help. Today, social media marketing is considered as one of the most crucial ingredients of any successful business strategy owing to the benefits of social media. Businesses across the globe are continually striving to discover ways through which social media can lead them to success. From showcasing your company culture and creating brand recognition to reaching your present and potential customers faster, resolving issues quickly, handling a controversy or rumor faster by putting a lid on it – you can do all these and more with social media. If you are still feeling reluctant about whether social media is worth the effort, here is a compilation of 101 key social media benefits that will help you to make an informed choice.

Brand recognition and brand loyalty

Interaction with your audience and consumers

Marketing and advertising

Audience targeting

Online reputation


Website traffic, leads and conversion rates


Customer service

Competitor research and task automation

Keywords, SEO and search engine ranking

Human Resource


Social media is going to stay here and even get bigger and better in the coming days. There’s no escaping its power and if you choose to neglect it, you will be giving the competition an undue advantage. As people these days prefer to stay socially connected everywhere and for most of the time, and use social media almost every day, businesses and entrepreneurs just can’t afford to lose tapping into the huge potential of social media platforms. However, some overzealous marketers often make a mess in their enthusiasm of being too salesy and end up irritating or scaring people away with their aggressive advertising campaigns. But with proper strategy and the right implementation, you can organically grow your reach on various social media platforms and boost your business’s visibility. Now that you know the benefits of social media, paying attention to the present social networks and keeping a close eye on how they transform over the next few years is important. To reap social media benefits, you have to forecast and spot trends and act proactively to make the most of every opportunity that comes your way.  Remember – social media is not going anywhere. The sooner you join the bandwagon and master the tips and tricks, the better placed you will be to take advantage of the benefits of social media for business.

So, what are you waiting for? Take the plunge, , and start leveraging various social media platforms to find which ones suit your business goals and requirements the best. After all, the benefits of social media for business are just too many to ignore them, right?

About Matthew Pattoli

Matthew Pattoli is the co-founder and President of Social Vantage. He brings his marketing experience and high level skill set to the forefront of the most important marketing campaigns Social Vantage executes for their clients. This year alone, Matthew will oversee the strategy and execution of more than 1,000 social media marketing campaigns for hundreds of clients in multiple markets. Matthew enjoys vacationing to tropical islands to deep sea scuba dive with great white sharks.

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