A Guide to TikTok Marketing for Small Businesses

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Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok marketing is essential.

Why is TikTok marketing so important?
As a video-based social media platform, TikTok encourages a huge amount of engagement, and if you produce the right content, you will connect with even more potential customers.

Now that you know why TikTok marketing will benefit your business, let’s look at practical ways you can put theory into action—starting with a little something called paid advertising.

Use paid ad placements
Although you will need a modest advertising budget to begin with, when executed successfully, paid advertising offers an excellent return on investment (ROI) across many social media platforms and TikTok is no exception.

While TikTok’s paid advertising is still in its early days compared to the likes of Instagram or Facebook, it can still be a viable way to boost your brand awareness and attract shoppers or visitors to your website.

Hop on trends
We know that you’re busy and don’t have time to scroll through TikTok all day, but when you are on the platform, searching for relevant trends will prove an effective use of your time. To discover trending videos or content in your niche, you’ll need to search for the right hashtags.

Create original content
Speaking of original content, creating your own funny, inspirational, or compelling TikTok videos is the best way to stand out on this platform. When it comes to creating original TikTok content, you can be as creative as you wish as long as your video is 60 seconds or less.

Dabble in user-generated content
By shining a light on the content of others, you will connect with more people, improve your engagement levels, and build trust with your audience.

Get influential
Influencer marketing is one of the most powerful social media marketing methods. If you team up with TikTok influencers in your niche, you will be able to promote your brand to the people who are most likely to find it valuable.

TikTok is the newest social media kid on the block and in these uncertain times, people are turning to video content more than ever for entertainment, enlightenment, or personal connection. When properly executed, TikTok marketing can be cost-effective, powerful, and (if you have the time) fun to do.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.


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A Guide to TikTok Marketing for Small Businesses | The Journey

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