Explainer videos are marketing videos, usually found on the landing page or product page of a website, that provide a quick overview of the product or service that a business offers. They are a great way for businesses to give their introduction and tell people how their products or services can help them.
Explainer videos are not optional for your video marketing strategy. Given that a whopping 95% of prospects prefer to watch an explainer video to learn about a new product or service, they are a necessity. The traditional routes of pitching your products to new customers can be highly time-consuming. Given the shrinking attention span, it is easier to make your customers aware of something new through videos as they are easily consumable.
Explainer videos are typically anywhere between 30 seconds and 3 minutes and can communicate a lot about your offerings in less time. As a result, they are a time-efficient way to boost brand awareness and skyrocket conversion rates. But here’s the catch: how do you ensure that your explainer videos are marketed properly so that they grab your audience’s attention? Unless you are marketing these videos to the right audience, gaining any traction or expecting conversion can be an uphill battle. That’s why you need a solid marketing strategy, and we are here to share six explainer video marketing tips that you can start using right away!
1. Focus on keeping it short
The majority of marketing videos are under two minutes, and 58% of viewers watch business-related videos, such as explainer videos, till the end only when it’s under 60 seconds.
So the bottom line is simple — the less you say, the more people will listen. The core focus of any explainer video should be to highlight the pain points, offer the solution, show how your product or service helps, and nudge the audience to take the next step. Start with a powerful hook that excites the audience and ensures that they understand the key takeaway within the first 30 seconds. Bear in mind that explainer videos don’t need to get into the details of every feature of your product.
2. Don’t underestimate the power of CTA
The best explainer videos may fail to hit the right spot if you don’t add a solid call to action. A call to action is vital for encouraging customers to take the next step and convert. In other words, the call to action increases your chances of conversions as it takes the prospect right through the end of your sales funnel.
But it is equally important to add the right CTA. In the age of hyper-personalization, you can’t get away with a generic CTA in your explainer videos. Research shows that personalized CTAs convert 202 percent better.
For instance, if you have explainer videos about home appliances, instead of simply adding ‘visit website’ at the end of the video, adding ‘Find out more about our products can help generate more interest.
3. Send explainer videos to your email subscribers
One of the easiest ways to market the videos is by sharing them with your email marketing list.
Compared to text-heavy email marketing, videos are better for hooking your audience right off the bat. They also save the time of the recipient who is keen to know about your product but doesn’t want to spend an incredible amount of time browsing through brochures. Adding explainer videos to your emails can also be useful when you want to break down complex topics. Given that 78 percent of marketers have found videos in emails leading to a direct increase in sales, there is no reason you shouldn’t jump on the bandwagon.
4. Make use of your social media accounts
Social media platforms offer a huge potential to connect with a wide range of audiences. It is estimated that by 2023, there will be 3.43 billion monthly active social media accounts across the world.
Promoting explainer videos through social media marketing is one of the most effective explainer video marketing tips you can action. Ensure that you add relevant captions to the videos as a vast majority of the audience prefers to watch them without turning on the sound. Instead of directly uploading explainer videos, try to add them along with a native post to help the algorithm push out your content.
Remember that every social media channel may not work for your business — find out where your target audience is likely to be found and direct your marketing efforts accordingly.
5. Create mobile-friendly explainer videos
Mobile video consumption is on the rise as 75 percent of all video content is viewed on mobile devices. So ensure that your explainer videos are optimized for mobile responsive. Ensure that the size of the videos works irrespective of the type of mobile devices. You can also add a visually compelling mobile splash screen to make these videos more attractive.
6. Never hesitate to have fun
Communicating through explainer videos doesn’t have to be boring. You can amp up the entertainment quotient to help it resonate with your audience.
For instance, this quirky video by Dollar Shave Club uses the right kind of language to make it more relatable to their target audience. It is also a great way to increase brand awareness and the lifetime value of the product for your customers.
Explainer videos are an effective content marketing tool, and we hope that these explainer video marketing tips help you to boost their performance. However, creating explainer videos can be an incredibly time-consuming process, especially when you are unsure where to start. From how the videos should look to what kind of background music works well, there are many creative decisions that can leave you completely overwhelmed. And that’s where partnering with an explainer video company makes sense. Our team of video experts can create engaging and professional explainer videos that help you achieve your goals. Regardless of your industry or niche, you can count on us for flawless explainer videos that grab the eyeballs.