Social networks today are much various than what they were 10 years back– they’re publicly traded corporations, which are in business to monetize its user data.Therefore, to have a chance at winning through social media marketing, you need to comprehend the rules and play within the boundaries of each social network. If you’re utilizing social media to drive website traffic, you require to pay for it. As social media continues to end up being excessively saturated with content from brands and people, we will continue to see a rise in personal groups such as Social Media Masterminds on Facebook and other exclusive, members-only communities similar to online forums in the ’90s and early 2000s.