It is true.
Nearly 93% of marketers use video marketing as their strategy for building leads, sales, communication, and traffic.
Videos have the ability to disperse information in the mediums of audio, visual, and sound, combined. And it is proven that users tend to engage more with videos.
On YouTube, nearly 5 Billion videos are watched every day.
And not just YouTube; when you look at the video engagement rate on Social Media, users are interacting more with videos that other forms of content.
They are watching 100 million hours of video per day on Facebook. Even on Twitter, 82% of users are viewing video content.
So, when you leverage the power of video marketing, you will be advertising yourself to such a massive audience.
But, you cannot just start producing videos right away and wait to enjoy the perks of them. You need to prepare for video marketing; you need to strategize so that your videos compel people to visit your website and increase its overall traffic.
Factually speaking, video advertising or video marketing has helped 76% of marketers drive traffic to their site.
So, how to generate more traffic through video marketing?
1. How-to Videos
When users want to learn about how to use a product by a particular brand, they search for it on Google: How to use *product* by *brand name*.
For instance, if you want to learn how to use Charcoal Clay Face Mask by Lo’Real, you will search for the exact query on Google.
The searchers are absolutely clear about what they are looking for when they search the query: searchers specify that they want to learn how to use a Charcoal Face Mask (not any other Face mask but this) by Lo’Real (not any other brand but this).
So, if you are planning to begin video marketing, you should create short how-to videos about your products.
Such videos are not only capable of helping the community, but also they can increase your sales (1 out of 3 Millennials purchased a product after watching a how-to video) and site traffic.
However, you need to understand that with the how-to videos, you are trying to help your users, so you do not have to sell your product or promote it. You have to give proper instructions for using your product.
Furthermore, you should optimise your videos descriptions and titles with related keywords so that they start getting ranked.
2. Product Videos
When you launch a new product, it is essential to have a promotional video that describes every benefit of using that product. A product video should help the audience understand how using the tool can help them.
Through the product videos, the conversion rates also increase. Nearly 52% of consumers state that watching product videos boosts their confidence in making online purchase decisions.
Plus, if you are thinking about writing a blog on your new product and how to use it, you should surely go for it. But understand that 4X as many consumers would rather watch a video about a product than read about it.
The consumer will visit your website to make a purchase, hence increasing the site traffic and conversion rate simultaneously.
3. Explainer Videos
There has never been a product for which there are zero consumer issues. You need to create explainer walkthrough videos so that consumers and even visitors can understand every detail about a product.
Research conducted by Adelie Studios concluded that 68% of consumers prefer watching an explainer video to resolve a query about a product.
For instance, RankWatch has detailed explainer and walkthrough videos about their every feature on the YouTube channel: RankWatch | SEO Software. They have explainer videos about their Site Auditor and a detailed walkthrough about their SEO tool.
Creating such a video marketing strategy can help you generate more leads and convert them into customers.
4. Testimonial Videos
The best way to build credibility amidst your leads and existing customers is through authentic testimonials. It is natural that when a person hears about a product from a peer they tend to believe the peer’s review before trying out the product themselves.
It is an excellent idea to create testimonial videos of your most trusted consumers. They can become your brand advocates because their experience with the product will convince the leads to become customers.
When you market the testimonials on social media, the viewer will tend to visit your site if the testimonials are convincing enough. So, your web traffic will experience a boost because of the testimonial video marketing.
You need to contact your customers and request them to share their experience with your brand or product. You should only publish a testimonial video and market it when you have the consent of your consumer.
5. Video Advertisements
The last resort.
Video advertisements can drive traffic as well as conversions effectively, but they should be a last resort or an occasional medium to confide in.
Your motive should be driving organic traffic; paid traffic is always used when organic methods are not producing good results. Plus, paid requires a plentiful investment from your marketing budget. Although, occasional video ads can be run to boost your sales and traffic.
Run video ads on leading social media platforms including Facebook, Instagram, Twitter, etc. Apart from that, YouTube is always the first choice for video advertisements.
Video Marketing is an excellent medium to drive sales, traffic, and conversions -as stated above. However, you can achieve more from videos if you follow the latest trends in video marketing. For instance, you should formulate videos in landscape mode rather than verticle. Plus, using influencers in videos is always a great idea.
Furthermore, remember to monitor the results of your video marketing efforts. You need to analyse if your strategies were effective enough. The video marketing and video advertisement analysis can help you determine what approach you should take towards videos and enhance your existing strategies.
These are the top 5 ways of generating traffic and conversions with video marketing. What more strategies would you have added to the list?
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.