Social media has become more than sharing photos and keeping up with people you haven’t since college. In recent years, we saw Facebook become a tech giant with the power to shape opinions and influence events, and witnessed how Instagram can influence what people buy and how they travel. The world of social media is an overwhelming one, but when done right, it can help SEO ranking and support overall business growth.

Many companies acknowledge they need to be on Facebook, Twitter and LinkedIn, but aren’t quite sure how to manage their social presence. We understand and know the struggle, and that’s why we have a dedicated team to develop unique strategies, create content and manage social engagements.

Before you dive into the social media marketing world, you need to know who your audience is and which social media platforms they’re using. After that, follow a plan that looks something like this:

Develop a social media strategy

What is the message you want to convey to your audience? How often should you post? When is the best time to reach your audience? Who are your competitors? How are they engaging with their followers? What is your current social media feed missing?

Create content

Do you have a content calendar? What type of content are you publishing? Are you sharing videos and photos? Should you do a Facebook / Instagram Live? Are you engaging with your followers? Are you sharing others’ content?

Measure results

What worked over the last week or month? What didn’t work? How many likes does your page have? What is your engagement rate? Which post performed the best and why? How did people respond to different topics? Was there another way you could have posted something to get more attention? Sprout Social breaks down the metrics that matter.

So, what’s the key to social media success? Be patient! Know that success won’t come overnight. Every business will face different challenges based on their industry and who they are trying to reach. Staying in tune with your audience, and remaining consistent in your efforts are the foundation of a successful social media presence.

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