April 2021

Instagram is regularly visited by more than one billion users. With so many active users, Instagram provides companies with enormous potential to win new customers. However, when new opportunities emerge, so do new challenges. Many companies lack ideas and inspiration to find new content for their Instagram accounts. For this reason, we have created 10 …

10 Content Ideas for Companies on Instagram – Social Media Marketing Guide Read More »

Step aside content—video is king in 2020. At least, it is in the world of social media marketing. As video continues to evolve from a means of entertainment to a serious messaging system for brands and influencers, marketers need to understand the best ways to leverage video and include them in social media marketing campaigns. …

10 Video Social Media Marketing Trends for 2020 | SMhack Read More »

Even if social media has been a part of our lives for at least a decade now, it is still obvious to perform and avoid mistakes, especially for brands that want to engage in conversation with an online community. 1. Promote yourself more than 25% of the time If people are on social media it’s …

6 Costly Social Media Marketing Mistakes To Avoid Read More »

When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already too late to start. If you fall into either of these situations, you’ll want to reconsider your position on marketing with social media, because it is a powerful way …

Five Reasons Your Small Business Needs Social Media Marketing Read More »

97% of digital consumers have used social media in the past month and more than half of those people have used it to research products. With the right social media marketing strategy for your small business, those digital consumers can become your customers, too. But making a foray into social media marketing can be overwhelming, …

7 steps to create a small business social media marketing strategy | Tide Read More »

In they found one thing clear: social media use will only grow. One million new users joined various social networks every day in 2017.  For years now, brands have leveraged on these convenient platforms as a way to connect and build trust among their target market. This has often led to new and innovative marketing …

7 Ways to Spice Up Your Social Media Marketing in 2020 Read More »

It is safe to say that in this tech-driven world, social media has become an integral part of our life. Moreover, with the amount of exposure that social media gives to organizations, social media marketing has become synonymous with digital marketing. Although social media platforms are not static, the habits and the preferences of the …

Emphatic Social Media Marketing Trends for 2020 Read More »

We know that the world is going through a pandemic right now. Everyone is facing their difficult times, for many, it is the phase of unemployment. There is physical and mental pressure upon everyone.  Everyone is trying to make the two ends of their life meet in one way or the other. In this situation, …

THE WORLD OF SOCIAL MEDIA MARKETING. Read More »

You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying to figure out …

15 Ways to Fail at Social Media Marketing Read More »

Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to track with impressions, clicks, shares, conversions, and cross-device attribution. Whether …

The Key Analytics of Social Media Marketing Read More »