March 2020

Looking to boost your company’s advertising strategies? Are you searching for ways to keep up with tech-dependent consumers? Then you should consider exploring mobile advertising platforms. A mobile ad platform serves as a place where advertisers can buy certain ad spots. It is a third-party network where advertisers can publish different forms of advertisements on …

Top 7 Mobile (Social Media) Advertising Platforms Every Marketer Should Know About Read More »

How can we use the latest trends in Social Media to expand on our Social Media marketing strategies? Discover more. You will have noticed that Facebook isn’t getting the best press at the moment with the latest privacy revelations. This is on top of the latest statistics showing Facebook usage declining in younger audiences, according to eMarketer. …

Opportunities For Social Media Marketing Read More »

FEB. 21, 2020 Email and social media are two major aspects of digital marketing that feel like they are on opposite spectrums. Some marketing teams treat both of them in isolation while others ignore social media completely. However, there are some brands that have perfected the art of combining email and social media marketing to …

Email vs Social Media Marketing: Understanding How They Intersect Read More »

Trends in social media marketing are constantly evolving, and it pays to keep yourself updated with the latest ideas in the market so that your strategies do not become out-dated! We give you a heads up on the hot and happening trends in 2019. Influencer marketing goes micro Influencer marketing, or using social media influencers …

Social Media Marketing Trends to Follow In 2019 Read More »

To get the ROI on whatever you’re doing with a partner – social media or otherwise, you need a shared set of goals and expectations. Once you have those – you need to do your part. This is YOUR part to make sure that your agency is successful. Here are 3 things you need to …

3 Reasons Your Social Media Marketing Agency Needs You Read More »

The modern-day hashtag has come a long way. From its birth name, the octothorpe, to being called the pound symbol used when dialing phone numbers to now being referred to as a hashtag, used to categorize topics on social media, that little symbol has been through a lot. The hashtag’s first appearance on the web …

How Important are Hashtags to Social Media Marketing? Read More »

When my agency receives inquiries from organizations, we first ask them about their goals for social media. Most tell us that their key goal is to increase sales. We then talk with them about the difference between a goal and an outcome – money is an outcome, not a goal. Experience has shown that a …

How to Actualize Real Results from Your Social Media Marketing Efforts
| Social Media Today Read More »

Two questions that our agency regularly gets from clients are how to choose a social platform, and how to split their advertising investment between multiple channels. Performance data provides great insights into which platforms deliver the best ROI, and ideally, every business should be using this information to determine where to invest their social ad …

Social Media Advertising: Selecting the Best Platform for Your Business Read More »