A well-composed social media marketing strategy can have a tremendous impact on your bottom line. There are . That’s a huge potential for creating touch points with your audience, clients, and prospects. However, there have come up so many new social networks and media, that it becomes more and more difficult to keep up with the ever-growing pace of the social web. An omnichannel presence on multiple social platforms is a Herculean task for everyone, working with social media. But if you plan your social media marketing wisely you can make your social media activities and campaigns more effective and successful.
Check out these 10 tips to guide you to your social media success:
#1 Connect with Your Audience
Your social media marketing strategy does not start or end with Facebook and Twitter. The social media world is very diversified and highly specialized. Take a look beyond the big and general networks and consider niche sites and special interest communities. With turning towards a more specific community your content is much more likely to catch attention.
Check out and select the social networks most likely used by your target audience. For example:
Note: You think Google+ is dead? Google+ also has more than 3 billion registered users, and 4-6 million are quite active. So, most of your audience will most likely have a Google+ account. But above all, active profiles at Google+ have an influence on the ranking in the Google search engine.
And take a special look at Google My Business to push your content, posts, and campaigns with Google Posts directly to the top of the search results. Google My Business has been surprisingly underutilized by businesses and agencies. However, with many new features, Google My Business has grown from a simple business listing to a multipurpose service for businesses. Don’t miss this great and free opportunity to share your content and engage with people who find your business in Google search.
#2 Place Social Media Buttons Everywhere
Once you have selected your choice of networks for connecting with your audience, collect your followers. Turn your website visitors and also your existing customer base into followers. Make it easy for your website visitors and subscribers to follow you on your social channels. Make it also easy for them to share your content and images to their communities. Place social media buttons and icons to follow, like, share and comment on all posts and content on your website, on your blog and in your e-mails and newsletters to link to your social media channels.
Placing on your site and in your emails, can increase the number of followers on your social media profiles and pages.
How to encourage your visitors and readers to follow, like and share your posts and images
#3 Listen to Your Audience and Create Relevant Quality Content
Relevant content is THE currency in the social media universe. Only relevant and valuable content (help content or entertaining content) gets likes and shares. Considering that tons of content is published every day, your target audience has millions of options to choose from. Creating quality content that is highly relevant to your audience is the fundament for your social media marketing success.
Don’t view social media as a means to free advertising. The savvy social community is looking for valuable content and has little tolerance for self-promotion. Choose the right balance in using social media to engage and promote. Always place promotion for your products and services in the context of useful and valuable content. The better you know your audience, the better your post will catch the attention of your target readers. Adding value for the readers will make your posts memorable:
#4 Use Visuals to Promote your Content
Visual content is more likely to get shares, likes, and comments than pure text messages. People remember visual information 65% longer than text information. So, visual content can generate additional reach and bring more traffic from search engines and social media to your website.
How to unleash the power of visual content
#5 Create a Content Portfolio
Before you start creating new content for your social media communication, always consider re-purposing the content you have. To make the most of your content and your social media channels, re-purpose every single piece of content to create a multiple media portfolio. It will need less effort and resources for turning every single piece of content into several other media formats than creating new content. Each new media format can be cross-promoted on social media to catch as many eyeballs as possible for your content.
How to use multiple media formats for your content
#6 Cross-Promote your Content on Social Media
Social media is a potent source to get more outreach for your content and to drive traffic to your business. However, each social network offers different options for promoting your content. Each network is used for different purposes and at different times. And the communities react differently to post formats. The more content formats you have in place, the more content channels you can fill and the more eyeballs you can reach.
Customize your content for each social media channel
To effectively cross-promote your blog post, don’t just cross-post the same message on every social network. Tailor the message for your posts to fit each social media platform and audience.
Hashtags are essential parameters for linking your posts with current discussions (trending hashtags) or turning your social media posts into searchable content. But, hashtags don’t work equally well on all social networks. They are mandatory for Twitter and Instagram, they work well for Google+, but they perform less for LinkedIn and Facebook. A well-considered use of strategically chosen hashtags can have a significant impact on the visibility and reach of your social media posts.
On some networks, you can also add @handles to reach out to specific users. Or, you can even add emojis to personalize your posts with emotions. You may also need to address your LinkedIn business contacts in a different way than your Facebook and Instagram followers.
How to cross-promote your content on social media
#7 Use Strong Call-to-Actions
Whatever you do on social media, most of the time your followers will stay passive and you’ll need to nudge them into action. Wherever you post and whatever you post, always ask people to comment on your post, share their opinion or share your post. Sometimes you even need a strong call-to-action to prompt your readers to take action.
How to push social media users into action
#8 Share Content from Influencers (Content Curation)
Social Media is all about sharing. And sharing your own content is a great way to get more outreach for your content. However, don’t use your social media channels for “self-promotion” only. Instead, connect with other people and relevant sources in your industry and share their posts as well. Interesting content from other authors, businesses or thought leaders in your industry can add value and authority to your own content and turn your social channels into valuable sources for your community.
Curated content that might be interesting for your community also helps to make your social media channels more relevant as a useful resource for your audience. It also helps you to keep up with the pace of the Internet, without exhausting all of your resources on creating original content.
Sharing fresh and highly relevant content shows that your business is always up to date with leading industry news and trends. Sharing content from top influencers and thought leaders in your industry also demonstrates that you value content from others. By showing your appreciation, you increase the chance that influencers will also share your posts.
How to use the power of content curation
# 9 Use Social Media Automation but Stay Human
Your social media marketing efforts can devour a lot of time and resources trying to keep pace with social media communication. Social media automation is a great time-saver for those companies who need to post content on various social media channels. Automation saves time and ensures a consistent stream of content on your social channels. However, don’t let yourself be carried away by the convenience because social media automation can also turn your streams into lifeless, robotic streams of repetitive content.
How to unleash the power of social media automation
#10 Analyze and Optimize Your Social Media Marketing Efforts
Keeping track of your stats and social media marketing performance is crucial to get a better grasp of your audience’s preferences. This will make it easier to create content that performs best for your business. Try different campaigns and compare them afterward. For example, compare different types of content, different times and days for your postings. By analyzing the performance and conversions, you’ll get valuable information for your future social media activities.
Your social media statistics are essential to see how many comments, likes and shares your posts receive. Whereas people are relaxed about giving a like, the share count shows they value your content enough to share it with their own community. Comments on your post show that they actively interact with your content.
How to analyze your stats
Social media success is all about content, community building, and engagement. If you listen to your social community you will get a better grasp on what they really care about. Sharing engaging content across all your social channels will help you to get more outreach and as many eyeballs for your content as possible. Re-purposing your evergreen content and re-sharing your best performing content will save effort and resources for creating new content. Setting up a social media cross-promotion plan with the help of smart social media automation tools will save even more time for scheduling and sharing your posts. A time you can better spend on engaging with your community.
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Adenion GmbH specializes in online services and tools for bloggers, businesses and agencies of any size to support their online marketing and content seeding tasks on the web.
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