Why is It the Correct Time To Improve SEO for eCommerce Website?

Why is It the Correct Time To Improve SEO for Your eCommerce Website?

We are assuming you have an online store as you landed upon this article of ‘Improve SEO for e-commerce website’ Before moving further let’s have a couple of general brainstorming sentences. Currently, who is visiting your online store? 

Can you imagine the limitless business growth if the above three points come true for your online store, this is the reason why it is important to invest in SEO for your e-commerce website.

Some Statistics For eCommerce SEO

A study by SEMrush examining 13 e-commerce verticals found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic.

Content marketing is my personal favorite kind of marketing. There’s the stats… 45% of marketers say blogging is their #1 strategy 70% of people would rather learn about a company through an article than an advert 68% of consumers feel more positive about a brand after consuming content from it. Here are some stastics;

Search Engine Optimization is the process of improving the quality and quantity of organic traffic on your website. With this, the term ‘organic’ means the visitors who have landed not through a paid article, AD, or more.

The most cost-effective way of generating high traffic is optimizing the current and future content on the website and other web sources through keywords, and more, this is why it is called Search Engine Optimization.

Digital Marketing Throughout Pandemic

If you have followed our blog posts, you know that since the start of the year we have been stressing on the importance of digital marketing throughout the pandemic.

The pandemic has closed everyone behind doors and made them more familiar with the screens. It is observed as well as reported by many consumer research agencies that as the economy strengthens consumer expenditure on smartphones, computers, wifi, internet, and online subscriptions will have marginally increased than before.

As the consumers have turned themselves to screens and are looking for almost everything today online, then don’t businesses need to market themselves online as well? Big enterprises and MNCs have precise digital marketing strategies to leverage this change of habit of consumers. 

Small and medium businesses around the world in their best capacity are working hard to survive, grow, and expand, during this period. Digital marketing can do the trick for them by establishing an online presence and positively affecting their sales.

The trend will even continue post-pandemic, as don’t we humans have always shown the habit of being adaptive to technology and sticking to it? This point further increases the importance of digital marketing for businesses. For enterprises all around the world, market dominance can today be achieved through the internet in the most cost-effective ways.

Tips To Plan For Effective SEO

Whether an in-house digital marketing team or a digital marketing agency, tips to plan for effective SEO are always appreciated but indeed following are just tips that help in effective planning and their effect on result is more of indirect rather than direct.

In today’s time, with so much information available and being communicated, research is the key and primary aspect of every plan and every strategy.

Next step is to research what’s trending and being greatly responded to by Google (the leading search engine that you’ll target). The type of activities being done, the kind of content being positively responded to, and sources that provide quality backlinks.

Whether In-house team or a digital marketing agency, you shall always choose experience. The main reason for this is that SEO is a highly dynamic and ever-changing practice. Experienced digital marketers and SEO experts know the direction in which the team shall move forward for the best results.

SEO is also a vast and broad field; the page ranking can be optimized by link-building, keywords, metatags, and more. Experience also allows the SEO experts to know and work in different strategies for different types of business, and understanding the world of SEO better.

3. Proper Content Management

This point includes all aspects of contents; creation, optimization, strategy, promotion, sharing, planning, and more. Content and SEO go hand in hand; your SEO team/agency shall include quality content providers, i.e. graphic designer and content writers.

Today content isn’t just words but images, audio, and video as well. The launch of Google Discover and Google Web Stories is a step by Google for moving forward to more visually rich search engine features. For this, you surely need good coordination between the graphic designing team and content writers.

There’s a rise in sharing statistics as well; infographics are also in demand and trend. These points are enough to acknowledge the fact that having proper content management is a long-term tool of business growth.

There are plenty of reasons to get convinced with the fact that today is the best time to invest in SEO, but the larger picture of having increased sales and revenue along with an established online presence will also attract you.

Lastly, there’s no doubt that SEO demands high investments of efforts and time. Still, when done strategically and fundamentally right, the results will provide a great return on investment that you’ll be convinced to keep working on. We hope you are always enhancing your digital presence and establishing an everlasting relationship with consumers!

Dipal Vadgama is a Digital Marketing Consultant at EmpowerD, who specializes in organic SEO. Her advanced training and skills in website analysis and digital marketing strategies have always helped our clients in reaching their target audience and generating organic traffic, leads, and conversions. In her free time, she likes to explore the latest updates in google, be proficient with different social media algorithms, and expand her knowledge from various industry leaders.