As you work on search engine optimization, you are bound to be bombarded with a dozen ideas and strategies. Not all of them will work for your brand. This is why you shouldn’t plan seo based on another business! To play safe, and to build a strong online presence, you need to work with the pros – S4G2 marketing agency.
Many a times, you will come across amateurs who relate SEO with a variety of theories. And, some of these theories are “myths” that need to be debunked. Now, let’s get into the heart of SEO myths that have troubled many seo experts and companies time after time.
Myth 1: Social Signals
One of the most common SEO myth focuses on social signals. Most developers claim that SEO ranking strongly depends on your social networking sites. Since early 2010, the bond between social media and SEO has being bragged. Most of these blogs claimed that Google reputed and ranked sites based on their presence in social media sites.
Fortunately, the search engine debunked these posts. In the year 2012, it revealed that social media had very little to do with the ranks. And, this changed the world for seo specialists. Soon, businesses started to long for seo companies that can truly make a difference.
For a long time, the importance of links has been under discussion. For a short span, businesses and website developers claimed that links are of very little importance. Meanwhile, reality is very different.
Backlinks from reputed websites can boost your rank by leaps and bounds. Also, it adds more value to brand credibility. Google PageRank algorithm is all about building links and using them. Backlinks play an integral role in how Google evaluates sites. Unlike images and textual content, links are challenging to game at scale.
The most common benefits of search engine optimization would be improved conversion rates and better leads. But, these are not the only rewards of optimizing your site. When you work with S4G2 marketing agency, you are likely to reap a whole new range of perks.
In this post, you will learn about the untold benefits of hiring a reputed seo company. Let’s get started!
Benefit #1: Encourage Customers to Try your offline stores!
Have you ever wondered if customers visit offline, physical stores after an online search? Certainly yes! Many a times, customers tend to search online, gather plenty of details and “then” visit the physical stores. The online medium acts as a repository of reliable information.
Numbers: More than 80% of customers search online before visiting a store.
Benefit #2: Brand Credibility
One of the major reasons to hire a seo expert would be the need for brand credibility. You cannot build a solid brand image, without following “good” advise. And, search engine optimization is a dynamic industry that needs the support of a skilled seo company.
Seo experts use a variety of tools and techniques to build a brand’s credibility. In fact, it takes weeks (if not months) for a seo expert to improve ranks and boost brand credibility.
Benefit #3: Brand Awareness
Moving on, the seo company helps in building brand awareness. This is a very tricky job. Mainly, because your target audiences need to be aware of your brand.
In order to achieve brand awareness, you need to study the market. It is crucial for your marketers to realize “how well” customers know your brand. This is definitely a full-time, and a complicated job. Thus, the best way to handle “the” process of building brand awareness through search engine optimization, if by hiring a seo expert.
