Searches are called local if users are looking for a product or service that is available near them. Local SEO is all about making your company’s website appear first in the search engine results page (SERP) of a local search. It is the branch of online marketing that promotes small businesses and their corresponding services to their local communities. Read along to learn about the best benefits of local SEO. Website Design Lakeville MN
The Highest Conversion Rates
Among the many digital marketing techniques used today, local SEO yields one of the highest conversion rates. There are 2 main reasons behind this. First, local searchers are ones who are already looking for a solution; they have already prepared their minds to make a purchase. The concern they have is not “if to buy” but rather “who to buy from”. So, if your business’s website is developed nicely and can sell your product, local SEO will surely increase your sales. The second reason behind the larger conversion rate is that local SEO and online directories go hand-in-hand. These directories are one-stop destinations for your business’s basic information such as name, address, phone number, and services offered. The advantage with working with these directories is that they dominate the first page of many search results. Thus, local SEO not only targets more serious customers but, by showing results in the first page, it reaches out to more traffic as well.
Proximity To Community
Another advantage of optimizing your website for local searches is that you will be reaching out to customers who are near you. We all are aware that web surfing via smartphones is firmly increasing. A lot of smartphone users look for quick answers. Maybe they need something urgently or they saw something intriguing and they want to know more. As such if your business’s website is shown to this ever increasing crowd, your company can secure a steady growth. One more benefit of local SEO is the build up of community support. If locals like what you offer and rate your business online, not only are they likely to come back again but also they can make a new customer more confident about approaching you. Last but not the least, having local support means that your outreach to nearby areas will become stronger and you can acquire m0re customers before your competitors.
2 Points From Google
Another great benefit of local SEO for your business is that Google places your business in two places in its listings. The first place local SEO optimization will get you is on Google’s organic search results. Google’s algorithms prefer those sites that have been optimized for local searches. The second place Google will list your business is in Google Maps. It is highly important for a business to be ranked in maps so that searchers with intent find your business, especially on mobile devices. On phones, there is not a lot of real estate to search for, searchers want results and fast. Google knows this, that’s why they typically place the local results in the form of map listings above search listings.
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