Welcome to Coffee Corner – Video Marketing Insights.
– Facebook add’s live-streaming with guests
– Instagram also add’s live-streaming with guests to it’s platform
– Facebook surpasses Netflix to take the No.2 spot for video online
On every episode of Coffee Corner, Jordan will give you a Bi-Weekly updates on the latest and greatest video marketing topics & trends, showcase cool companies utilising video, and end with some tangible tips and tricks.
Subscribe to the channel to receive weekly updates. 🚀⚡️
Facebook CVO Group: https://www.facebook.com/groups/chiefvideoofficers/
|WANT TO LEARN MORE?|
Get up to speed with the latest in the digital marketing world with our free video trends ebook:
http://bit.ly/2sX66rR
For more Video Marketing education check out StoryMe’s Vlog:
http://blog.storyme.com/
|WHO WE ARE|
Jordan and her team of video strategist are dedicated to all thing Video Marketing. With an ever changing digital landscape, they wanted to stay up-to-date and thought why not share this with the rest of the world with a weekly video blog. That was how Coffee Corner was born. Since then they have created different types of content all focused on that same things: VIDEO STRATEGY EDUCATION.
On this channel you will find answer to common video strategy questions, weekly updates and event wrap ups!
Check out StoryMe’s work at our other channel:
https://www.youtube.com/channel/UCWl3vH3CJHed1e1qm-BT0-A
|POPULAR VIDEOS|
Animation or Live Video? We have the answer:
Ephemeral Video Marketing! Huh? Watch and find out:
Learn ways to utilize video in your HR and Internal Comms efforts:
Create Custom Thumbnails that lead to higher click through rates:
The 3H’s to video success:
Get personal with video:
10 Facebook video super hacks:
The ideal video length:
Video as a Sales tool:
Pick your channels: where to share your video:
7 VidCon Takeaways:
State of Video Marketing 2017:
Facebook Insights:
Youtube Advertising:
How to start with video:
How to use video in email:
Start measuring the right KPIs for video:
|TRANSCRIPT|
Hi and Welcome back to Coffee Corner!
On today’s episode- I’ll cover the latest news in VM, I’ll talk about a cool video case about incorporating video in your sales funnel and end with some tips and tricks on using video in email.
So you know the drill- grab a coffee, press F for fullscreen mode and enjoy!
Here’s whats new in Video Marketing:
FACEBOOK recently surpassed Netflix for online video taking the number two spot, according to Ampere Analysis! While Youtube is still the leader when it comes to online video, Facebook is now becoming a major player. While they’re now in third, Netflix is still a strong player as their users watch for longer.
And if you’re wondering these are the top 6 online video services:
1. Youtube
2. Facebook
3. Netflix
4. Instagram
5. Snapchat
6. Amazon Instant Video
FACEBOOK Live with Guests!
Earlier this year Facebook released a feature allowing those who are live streaming to invite on guests and now they have also rolled out the ability for those watching to request to join the live video. Also …
INSTAGRAM has added the Live streaming with guest feature on its platform as well.
Live streaming with a guests is a great opportunity to do Q&As with experts, invite customers for testimonials, or include influencers while removing the limitations of distance
AMAZON is going up against Youtube promising better brand safety and more viewer data with video advertising. While Amazon doesn’t compete when it comes to viewers having only 310 million active monthly viewers compared to youtube 1.5 billion according to CNBC. But what Amazon can boast about is including detailed metrics on shopping behavior which is super powerful to say the least.
SNAPCHAT introduced Context Cards allowing people to swipe up on stories or snaps with location specific geofilters and get more information. So now if you see a yummy brunch on someone snap stories you can scroll up make a reservations, see reviews, and even order an uber there.
