The secret to perfecting an extensive social media marketing strategy is understanding the nature of social media itself. Schaefer is a well-known author, educator and marketing consultant who shares fundamental strategies behind success on social media as well as a path to finding and specifying your company’s social media strategy. “Everybody Writes” was developed to be the go-to guide for anyone who releases online material, whether that’s the social media supervisor for a big brand name or the owner of a little organisation looking to introduce a social technique.
