Now more than ever, getting found by employers and job seekers online is critical. This post is a continuation of our SEO series, where we’re walking you through the best tips and tricks to improve your SEO in 2020.
Related posts in this series:
USER ENGAGEMENT: WHAT VISITORS DO ON YOUR WEBSITE IMPACTS YOUR RANKINGS
Google also takes cues from website visitors when making determinations about the relevancy of your pages.
When someone clicks through to your website, what do they do? How long do they stay? What do they do after?
These are the factors Google looks at to determine user engagement:
Click Through Rate (CTR)
Percentage of people that clicked on your website when appearing in search results.
You can improve CTR by:
Dwell Time
Percentage of people that clicked on your website when appearing in search results.
You can improve dwell time by:
Bounce Rate
Percentage of people that leave your site after only visiting one page.
You can improve bounce rate by:
Up Next: Content is King
Content is the backbone of not only your SEO, but every other aspect of your strategy. But how do you create effective, relevant content? The final post in our SEO series will explore this question – if you can’t wait until then, download the full, FREE eBook “SEO Strategies for 2020: Welcome to the New School” here!
