Buckle up, it’s time for another round of Now That’s What I Call SEO!
YouTube, I Tube, We All Tube for….
A new Q&A video from the YouTube team has revealed previously undisclosed details about how its algorithm works. Full details can be found in the video, but check out the highlights below:
Why should you care?
YouTube is the UK’s second biggest search engine, so it presents a huge opportunity to increase brand awareness. There’s also the fact that videos are pulled in to many SERPs, so they can help improve more ‘traditional SEO’ metrics.
Too much focus on lower funnel content and promotion can lead to decreasing returns as it can be hard to attract new customers in a highly competitive space, therefore content, SEO and paid strategies can all make use of effective video content to contribute to long-term growth.
What’s in a Name?
Google Webmasters has rebranded as Google Search Central, which comes with a brand new sidekick… Spiderbot.
The change was made to more accurately represent the content published under the “Webmaster Central”, but also those who are using the service, with Google claiming the term “Webmaster” is now outdated and declining in use.
The content will continue to be focused on supporting SEOs and site owners. To support with this, Google is consolidating of their search blogs and help guides to one location: https://developers.google.com/search.
This is to help with maintaining and archiving content. Do not fear if you subscribe to their blog updates, you’ll continue to receive them with the new blog!
And a Dash of Paid Social for Good Measure
Twitter has rolled out new carousel ads that now contain 2 to 6 images or videos in one advertisement. These are styled so that the user can swipe through them horizontally, adding an interactive layer to the ad format.
The carousel ad format includes:
Twitter have reported that in beta testing:
“For Website Carousels, we saw on average, a ~15% increase in click-through rate relative to single-asset formats. And for App Carousels, we saw on average, a ~24% increase in installs per impression relative to single-asset formats.”
That’s it for this time! Check out our Blog and Knowledge Base for more news and insight from the world of SEM marketing. Or why not get in touch and see what our specialist team can do to help your business grow online?
