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WooCommerce SEO – 5 Tips to Rank Your eStore Faster – The Next Scoop

Building your eCommerce website can seem intimidating, but you need your customers to find your online store. And that brings us to SEO. Learn the tips to rank your eStore faster

For newbies, WooCommerce is an open-source e-commerce plugin for WordPress. With just a few clicks, drag and drop(s), you can have a fully functional e-commerce website ranging from customer engagement tools to manage inventory to order tracking to tax settings. It offers everything a professional e-commerce store need.

Now, there is an estimated 12-24 million e-commerce sites around the world. If these numbers make you giddy, do not worry. Only 1 million of these sites are making $1000/year, signifying a massive growth room. When you decide to sell products or services online, you are probably left with two options. 

Either to sell on a marketplace or to create your own website/store. If you are reading this, we assume you have chosen the latter one, and we appreciate you. Launching a WooCommerce store is your first step to success. In this blog, we will make you take the next steps to reach your business goal.

First things first, why do you even need SEO for your business?

You could have the best user interface and state-of-the-art products with an appealing colour palette and beautiful fonts. But, if you are not showing up yourselves, how do potential customers know you exist?

Right?

This is where Search Engine Optimization (SEO) comes into the picture. Not with a bright blazer or anything. But with a ton of value and bonuses.

No business can stand without a strong backbone, and that backbone is called SEO. In today’s competitive and convenience-focused community, customers no longer prefer to dress up and step out to get the essentials. Instead, customers want to sit on the couch and shop from their homes, making e-commerce a highly flexible business and buyer solution.

1. E-commerce Keyword Research

Without keywords, it is neither possible nor advisable to optimize your products or category pages. You wonder why?

There are 700,000 Google searches in a minute. And that is a LOT! An average browser processes 1.5M digital words daily, and how do you ensure your customers find you in the search engines?

With targeted keywords.

How do you find them?

Glenn Gabe, an SEO Consultant at G-Squared Interactive (GSQi), concluded with his analysis of 3000 words that 93% were long-tail keywords and only 7% of the total were head terms.

Now you may be wondering what long-tail keywords are. Long-tail keywords are 26-40 characters typically used to get the specific version. Not only do these keywords convert, but they are also less competitive. The conversion rate of these keywords is 4.15% higher than the shorter ones.

There are numerous ways to find them. But below are a couple of our favourites.

2. ECommerce Website Architecture

Meaning, the structure that organizes and presents the content on your website. A good site architecture means a great user experience. There are three main organizational structures—namely, Hierarchical, Sequential, and Matrix. How you organize your site is essential for an e-commerce website as you would have a considerable number of pages and do not want your audience to wander here and there.

A bad user flow experience not only hurts your audience but your SEO as well. Always remember that a user should take a maximum of three clicks to return to the Home page.

Below are a few ways to map out your website architecture.

3. On-Page SEO

Source: reliablesoft.net

We hope you set up your site architecture by this step. If not, go to step-2 and come back.

On-page SEO is all about optimizing individual pages to make them rank higher and drive more relevant traffic. And it beyond tweaking title and description tags. We narrowed down the must-have on-page SEO elements that never abandon.

a.Title Tag: Everyone knows that we should use our target keyword in the Title Tag. But do not just stop there. Adding modifiers could help you show up in long-tail keyword searches.

mobiles under 20000 ❌

 best mobiles under 20000 ✅

b.Description Tag: You now have more room to write long phrases. Try to include terms like free shipping, overnight shipping, x% off if you purchase before midnight, etcetera to boost your click-through rate (CTR).

c.Product Body Copy: Hey, do you know that we never get a second chance to make a first impression? It may sound cliche, but you need to live with it as it could not be more accurate in SEO. Optimizing product pages is one of the most challenging things while working on an e-commerce SEO. The content needs to be top-notch that delivers conversions. Here are a few tactics you can play for eCommerce pages.

d.1000+ Words: If you work in digital content creation, you probably have heard this phrase a thousand times – long-form content ranks better in Google. This aptly sets for eCommerce pages.

The more you share with the customer, the more Google recognizes what your product/service is all about. Understandably, you cannot write a thousand words for every product, and it is a tad boring. In these cases, focus on writing in-depth content for your top 20-40 products and category pages.

e.Keyword Insertion (3-5x): No. We are not talking about keyword stuffing. Once you are done with your copy, make sure the description has the keyword a handful of times to help Google understand what it is all about.

Source: megantic.com.au

Internal link building is an absolute necessity, and it is done automatically. But strategic link building gives you results—link FROM high-authority pages TO high-priority product pages.

Here are a few options

Develop your internal link-building strategy to provide value instead of tricking Google. Build it for users but get results from SERP

5.Technical SEO

If you run an eCommerce business with WooCommerce stores, technical SEO will have a place on your calendar forever. It is no longer about meta tags or site maps. Below are a few ideas for you to win the SEO game.

We hope you get a ton of value from this short guide to leverage your rankings on the search engine results page. Now, it is your turn to implement these strategies and tactics. Which step do you think will benefit your WooCommerce e-store? Is there anything else you think I should have elaborated more on? Do you have any doubts or questions? Either way, let me know by leaving a quick comment.

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