One of the best marketing strategies today is also one of the newest, and that is video marketing. With increasing Internet speeds, videos can now be watched instantaneously whereas before, it could take ages to download. Use the information you learned in this article to put video marketing to work for your business.
Use videos to keep in touch with customers and other people who are interested in your business. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. If you need to generate some interest, give people a chance to win a free product if they send you a question.
If you want your videos to go viral, it’s vital that you create solid content. The quality of your camera is not the deciding factor. Your customers will view a video if they are interested and they think it is important. Of course, you should still get a good video camera for professional purposes.
When you are making your video, do not get wrapped up in how much you need to spend on your video. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Even large corporations, like Dell, have been successful with simple demos made by employees.
Production is only part of the video marketing process. If no one knows about your videos, after all, what good will they do? Proper marketing efforts create a ten-fold increase in how many clicks you get. Of course your content needs to be relevant, but you must also market it for the best results.
Don’t stray from your topic. It is easy to stray away from your topic if you don’t come prepared. Write an outline of your script, and keep that with you during your filming. You will see better results from your video marketing efforts if you keep to the topic at hand.
When you use a video to promote your brand’s products and services, it is best to include a viable link for more information. This link is ideally within the player. This will keep the link in one place even if your video gets embedded or shared.
Every video you produce should encourage viewers to take some concrete action. Frequently, this sort of approach is labeled as a “call to action”. Ask viewers to click a link in order to sign up! The easier it is for people to sign up, the faster your mailing list will grow.
Analyze your video’s statistics. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. You can use this information to figure out how to better advertise to a specific group of people.
Use video marketing to give potential customers a more personal look at your business. Show your audience how your products are made or some funny things that go on in your office. Customers will feel more connected to this personal view of your business.
Make a FAQ video for the most common questions. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. Making a video will give them the information they need without having to read through things.
Everyone enjoys a good story. Do you have any idea what stories you can share about your business or the products it sells? For example, try sharing a video that puts your company at a charitable event and choose to discuss it in quick detail. Include testimonials from satisfied customers who have used your products before.
Clearly, video marketing does not need to be a daunting prospect. You just need to invest some time into the process. Once you’ve become knowledgeable, you’re all set. What are you waiting for? 3…2…1…Action!
