Using Graphics for Social Media Marketing
Design is an important element in any , and not just for the obvious reasons like .
Design can play a key role in your efforts in the form of creating graphics.
As a company with a solid grasp of the value-added concepts involved in , we know precisely how to use graphics for social media programs in an effective way and why it is important to know how to create and use them properly.
If you are interested in getting your social media marketing program on the right design track by using graphics but aren’t sure where to begin (or even why you should!), we’ve compiled all of the answers here for you. By the end of this post, you will be able to understand the significance of utilizing graphics in your marketing plans and how to do so properly.
Why you should use graphics for social media marketing
After years of managing and implementing countless , we have concluded through deep analytics dives and research insight that visual posts (posts that include some sort of photo or design element) garner the highest engagement on social platforms.
This point may seem obvious for platforms like Instagram, which is almost entirely focused on visual elements, but it is also true for LinkedIn, Twitter, Facebook, and Google Business as well.
, which is the key to why your social media marketing strategy should include graphics. 
Using noticeable images that get your point across quickly, that stand out, and that inform your audience will increase the likelihood that your post will be remembered and recalled by your audience later on.
Aside from standing out and providing important information to your audience, graphics can change up your typical feed by adding in a new element that your audience doesn’t see all the time. Graphics can keep your feed looking fresh and keep your posts from getting stale.
Running out of ideas for your Instagram posts?
How to use graphics for social media marketing
How to create social media graphics
One of our favorite tools to use when creating social media graphics is . Coined as a “simplified graphic-design tool website,” Canva allows you to create graphics for a multitude of print and web purposes using a drag-and-drop interface that is extremely user-friendly.
Canva can be used by professionals and non-designers alike and makes it easy to create eye-catching graphics to display.
Of course, if you are familiar with the Adobe Suite programs like Illustrator and Photoshop, you can certainly utilize their powerful applications to create extremely customized graphics for social media use.
What to include in your social media graphic designs
Where to post social media graphics
Social media graphics perform well on Facebook & Facebook Stories, LinkedIn, Instagram & Instagram Stories, Google Business, and Twitter.
As is mentioned above, be sure to use them sparingly—primarily when you have something to announce or to need to bring attention to—and make sure you are using the correct sizes for each placement.
Utilizing graphics in your social media planning can help particular points stand out to your audience and increases the chances that they will remember your post later on. As long as you remember to use them as one aspect of your social media program, they will serve as a surefire way to get your audience’s attention, and get your information out in front of the right customers.
Until next time,
