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Which Pages Should you be Link Building to? [SEO Guide]

SEOs use a wide variety of techniques to build strong backlinks, but very few are as widespread as the Skyscraper Technique. Created by Brian Dean of Backlinko, the Skyscraper Outreach Technique claims to help you earn a ton of traffic and backlinks with a single asset – or at least, that’s the selling point of this technique. Then, you use that asset to funnel link juice to the other pages on your website.

First, you create a huge piece of content. We’re talking thousands of words and a super in-depth look into whatever query you’re targeting. This should be a definitive, comprehensive guide to the topic. You can include infographics, visuals, data, or video – whatever helps this content stand out from the hundreds or thousands of others like it.

Then, you reach out to other people and sites that might be interested in linking to your content. Look to industry blogs and influencers in your niche. If they’ve linked to similar content in the past, they’re more likely to link to yours.

Once you’ve accumulated a ton of links to your skyscraper piece, you pepper it with internal links to other pages on your site, especially commercial pages. This linking process is most often used by SEOs who don’t want to link directly to their commercial content.

To figure out the maximum number of links that you can send to your content, check out the top 5-10 results for your target keyword. Count how many links these pages are sending. The highest number is your maximum.

For example, if the highest number of links you’ve found in the top results is 10, don’t build more than 10 links. If you want to push past that number to pass more link juice, there’s an easy solution: send links to those internal pages that link to your commercial content. It doesn’t matter whether they’re informational or commercial, as long as you stick to the “Black Sheep” maximum.

Question #4: Should You Build Links To Your Home Page?

One of the biggest questions in link building is whether or not you should link to your home page. Many webmasters don’t optimize their home page for keywords, so they wouldn’t want to rank that or build links to it if they can just pass that link juice directly to the pages they actually do want to rank.

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