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After you share your first marketing video, there are a lot of things that you can measure — but which analytics are the best indicators of whether the message you are trying to send is being heard?

Beyond views — which is arguably a vanity metric — there’s actually a lot more to be considered. We’ve defined a handful of metrics below that will help you uncover the true value of video marketing.

If you’re trying to use video to push your sales and marketing teams forward, you need to spend your time measuring these 3 metrics.

Who watches your video and how long they watched (Engagement – Awareness)
Who Rewatches your video (Consideration)
And Click through rate (Action)