What is social selling? And how do you measure the effectiveness of your social media selling strategies? #ChiaExplains how to find your social selling prospects on LinkedIn and Twitter, and the best ways to engage with them, connect, and build trust!

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#ChiaExplains social selling: how to find social media selling prospects on LinkedIn and Twitter, and the best ways to engage with them, connect, and build trust!

00:00 Intro
00:19 What is social selling? And how is it different from social media marketing?
01:05 Social media selling is an essential part of lead generation everywhere, but especially on LinkedIn and Twitter
01:29 4 main aspects of social selling:
1️⃣ Finding your prospects
2️⃣ Engaging with them
3️⃣ Connecting with them
4️⃣ Building trust
01:43 Measure your aptitude for social selling with the LinkedIn Social Selling Index Calculator 🧮 http://bit.ly/LinkedIn-Social-Selling-Index-Calculator
02:16 How to search for social selling prospects on LinkedIn
02:37 How to find and engage with social media selling prospects on Twitter (by monitoring mentions of your business and key industry terms to discover new social selling leads 🔎 http://bit.ly/Monitor-your-brand-and-key-terms
03:18 LinkedIn is about thought leadership — engage accordingly
03:41 Connect with your prospects on LinkedIn and Twitter
04:07 Why are LinkedIn and Twitter the best platforms for social selling?
04:25 Trust + your personal brand: how to approach your LI and TT profiles

Creator & host: Chia-Luen Lee

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Chia on Twitter ➡️ http://bit.ly/Chia-Twitter

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Hey, it’s Chia from Brand24 and this week we’re going to take a look at social selling, and show you some tips and tools that will help you measure and improve your effectiveness.

But first, what is social selling? And how is it different from social media marketing?

Social selling is the process of finding and connecting with your potential customers through social media. This might sound pretty similar to social media marketing, and there are definitely a lot of areas where social selling and social marketing overlap, but the key difference between these processes is on the scale and in the way that you connect and build relationships.

For starters, social selling is about developing 1-to-1 relationships with a single individual (or a very small group of prospects), with sales being the long term goal. Social media marketing, on the other hand, focuses on 1-to-many communication, with the express goal of increasing the reach of your message to find an even greater audience… and this is the difference in scale.

In terms of the process, social selling is a big part of modern day lead generation (and vice versa) and it is an essential part of nurturing your leads — or building relationships and developing trust. It’s a process that you can technically apply to any platform where you might find your prospects, but it tends to happen most naturally on sites like Twitter and LinkedIn, where you’re less likely to make anyone feel like you’re intruding on their personal space.

So, there are 4 main aspects to social selling, and this includes: knowing how to find your prospects, engaging them in a thoughtful way, connecting with them and building relationships with them and also strengthening their trust in you through a strong personal brand.

LinkedIn has a really interesting free tool that helps you measure your aptitude for social selling, and you might have heard of it before: it’s called the LinkedIn SSI (Social Selling Index). So, this is a tool (or calculator) that takes those 4 factors that I just mentioned into consideration and it gives you a score based on the effectiveness of your social selling activities (I’m going to share a link to the LinkedIn Social Selling Index down below, in the Video Description, so you can check your own score). The Social Selling Index is specific to your activities on LinkedIn… but the skills that it measures can be applied to many platforms… like Twitter.

For example, a super important part of social selling is finding the right people. On LinkedIn, this means knowing how to use LinkedIn’s search tools to find relevant connections… such as people who have a particular job title, or companies that might have a need for your product or service… things like that, and then you can connect with your prospects and…

… more TIPS inside the video!