What Are The Essentials Of Social Media Marketing?

Social media is omnipresent now. In reality, you may have come across this article due to social media if you watched it shared through Twitter, Facebook or LinkedIn.

Social Media Marketing

Or maybe you’ve already checked in with Instagram today, appeared at Snapchat, or even trapped a recipe on Pinterest. If you didn’t use any of these social networking platforms, maybe you’ve been on Reddit, Tumblr or Flickr or you have watched a video on YouTube.

And if you haven’t seen any of the top social media platforms yet now, you probably will before the day is finished!

Social networking is so widespread that we can be sure you’ll use it today in some form. According to WeAreSocial’s 2018 digital marketing report, more than 3 billion people across the world now use social media monthly, with 9 out of 10 accessing social networking websites via mobile devices such as smartphones.

We have loads of platforms to choose from today. The most common social media platform at the U.S. is Facebook by much, with 68% of adults on Facebook. Instagram comes in second with 35 percent, then Pinterest at 29 percent, Snapchat at 27 percent, LinkedIn at 25 percent, and Twitter at 24 percent. But, individuals aren’t there solely to be social.

According to SproutSocial, 7 out of 10 Gen Xers will buy something from a brand they follow, 30 percent of Millennials participate with a brand on societal at least once every month, and 60 percent of Baby Boomers are looking for promotions on social media.


1. Understanding How to Use Social Media for Marketing

Your very first step in social networking marketing is understanding why people are there and how it is possible to use it. Social networking is not a sales stage, and consumers will reject messages they see as too sales-y. They aren’t there to shop or to get sales pitches. So keep in mind that you are going to want engaging, compelling content to get–and keep–their attention. Start creating appealing banners, and layout them in ways your audience is driven to click on your social media post. In addition, you would like your content to have”social appeal”, so individuals will share it with others.


2. Develop a Social Media Marketing Strategy

With so many platforms out there and ways to jump right into social networking, it’s easy to flounder. Instead of jumping right in, develop your strategy first. Know why you’re using social media for marketing and what you aspire to attain. Doing so will also help you choose the most important social media platforms to focus on as you can’t use them all–not all concurrently, unless you have a bottomless budget. Your goals might be to build a following, raise brand awareness or word-of-mouth marketing, drive traffic to your brick-and-mortar location, or something else. It matters less what your objectives are and more that they are clearly defined and is used to form your strategy.

3. Go Live with Video

Check more or less any suggestions for societal media marketing and you will come across references to videos. YouTube has more than a billion users. Hundreds of millions of movies are seen on Facebook daily, with videos outperforming images on Facebook, getting more perspectives and participation. And the time spent viewing videos is rising: Cisco predicts that Internet traffic from videos will make up 82 percent of all Internet traffic from 2021.

But there’s video and then there is live movie, and customers are showing a certain taste for the latter. According to Livestream | Secure Live Streaming Solution, brand viewers prefer live video by a massive margin, using 80 per cent preferring live video to read a blog article, and 82 percent prefer to read social posts. Neil Patel says that Facebook consumers spend three times longer watching live movie than non-live, and remark 10 times more.

Make certain that you make video part of your social networking marketing plan but make it live if you’re able to. (Learn more about marketing with YouTube here.)

Video Marketing On Twitter And LinkedIn

4. Change from Macro to Micro Influencer

In 2019, influencer marketing was all the rage, especially on Instagram. However, that tendency resulted in celebrity endorsements that were about the cash in some cases, and thousands of bogus followers others. The trustworthiness of such advice was shaken. Moreover, most marketers can’t afford a big-name influencer. So think micro influencer instead.


Finding influencers via YouTube might be cheaper and effective. Definitely, more Millennials relate better to YouTube celebrities than celebrities (at 70 percent), and also the YouTube stars tend to have a more engaged audience. But also think about the worth of word-of-mouth marketing among friends and social networking connections. Individuals are more inclined to believe what somebody else says about you than what you state about youpersonally, and 71 percent of individuals are more likely to make a purchase online if others recommend it. This goes back to our initial crucial too: understanding why people are on social media in the first place, and creating content they’ll appreciate and share.

5. Boost Your Advertising Budget

As societal media has increased in quantity and popularity, it has become harder to get attention solely by organic means and marketers are going to have to begin buying ad space. So says SocialMediaToday: “The time of free organic reach has passed by, and we need to accept this to acquire any kind of traction with societal networking marketing and you want to have an advertising budget of some type.” For that reason, it is going to be essential to your social media marketing plan to have an ad budget, to know how to invest it wisely, and to know how to measure your results.

6. Measure Your Results

Speaking of results, another key to social networking marketing in 2019 is measuring outcomes. If you don’t have an understanding of analytics and metrics, you won’t understand what’s effective and what’s not. And when it comes to your advertising budget, you won’t understand how to devote your spend. Determine what it is that you will quantify, such as impressions, reach, frequency, click-through rates, enjoys, opinions, shares, etc.. Then determine how you will monitor, quantify, assess and act on those metrics.

7. Get Educated

Last, look at learning more about social media marketing with a certification. Technology keeps changing at a quick pace, and so does social websites. While ephemeral content and Artificial Intelligence are two trends on the rise in 2019, next year will bring different trends to be considered and mastered. By earning a certificate, electronic marketers can have a rock-solid basis in social media marketing that places them to more easily handle these new developments.


In addition, the class covers plan, online reputation management, and influencer marketing. Earning this certification will give you extensive project expertise and the capability to manage and strategize social media marketing initiatives so you can execute the fundamentals of social media marketing for 2019 and triumph.

Credit: Jasmine Jordan

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