Video Marketing Tips for Realtors

Gone are the days where video production was left to the media professionals. Now, anyone can pick up their cell phone, go live, or record a simple video and edit – all on their phone. Our point is, you don’t need state of the art equipment to create a video. The hard part is getting started and coming up with content ideas, and as a realtor, you may not have the time to map out your topics. We’ve got you covered.

Showcase your local expertise

Realtors, you need to position yourself as the “Digital Mayor” of your market. How do you do that? By sharing content that will educate your viewers on your area of expertise. Which neighborhood has the best schools? What can a nature lover do in this area? Think of the questions your clients would ask, and make a video centered around that topic. You can also ask your clients what kind of content they would like to see, and curate your videos around their responses. Here’s an idea: ask your community which neighborhood restaurant you should review next.

Share the story of your listings

Did you know that listings using real estate video marketing tactics receive 403% more inquiries than those that don’t? Even if you just get high-quality photos of your listing and turn that into a slideshow, it’s still a video that will get higher engagement than just sharing photos of your listing. You can get creative with these videos and create a story for the home- is this a home that’s perfect for a family? Focus on the family spaces like the living room and dining room, while recording footage of family pictures displayed on the mantle. Is this home the perfect space for newlyweds? Record the home at twilight with a dimly lit path and rose petals leading to the master bedroom. It may sound silly, but these listing videos hold a lot of weight for viewers, and potential buyers! Remember, if photos are worth a thousand words, imagine what kind of story a video can tell.

Share customer testimonials

Let’s talk about user-generated content for a second. User-generated content is content that has been put out there by your community aka your fans. You’re a realtor, and you have many happy clients who would love to share the story of how you helped them find their dream home, so use that to your advantage. Did you know that 92% of people are more likely to trust a recommendation from another person over branded marketing content? This means that your client’s testimonial has more power than any post you can make about your services. Word of mouth marketing still holds weight in todays digital age. Take advantage of this, and make it a consistent post on your social media, such as #testimonialtuesday.

Now that you’ve got some inspiration, get out there, make some videos, and start sharing! Make sure to check our monthly blog for all things digital marketing. Remember, we are a full-service video production agency that can produce and film these videos for you. If this is something you’re interested in, contact us today.

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