Search Engine Journal Founder Loren Baker on what’s working in SEO and content, managing an agency during a pandemic, and the best link building tool.

“I think from an agency perspective, it’s always a positive to be able to have empathy for your clients and work through that.

Now at the same time, when you do run a digital agency, you have mouths to feed.

So it’s not as easy as signing contracts, doing the work, and getting checks coming in. You have a lot of more responsibilities than you do when you’re a consultant.

When you’re a consultant, you have yourself and your own family.

We have 30+ on staff. It’s a lot of dinners. It’s lot of kids. It’s a lot of trying to figure out how people live and how it affects them.

So luckily, going through this, we were able to bring on some new work as well, and some new clients as well.

Some of them were surprises and some of them were companies that actually did quite well through this pandemic and are still doing so. So that was really good to see.

I think we’re blessed from that perspective.”

Today marks the 200th episode of The Search Engine Journal Show and what better way to celebrate this milestone than having Loren Baker, the Founder of Search Engine Journal, as a guest.

In June 2003, Loren launched Search Engine Journal on Blogspot as a personal project.

Fast-forward 17 years later, Search Engine Journal has survived to become an influential media channel in the digital marketing industry.

Get to know Loren Baker better in this edition of the podcast.

About Loren Baker

Aside from being Founder of Search Engine Journal and Advisor for Alpha Brand Media (SEJ’s parent company), Loren is also Co-Founder and VP at Foundation Digital, a boutique digital marketing and PR agency.

In a past life, he used to teach English in Japan as well as Brazil for several years.

He has also spoken at pretty much every conference you can think of and won a ton of awards, including U.S. Search Awards, PR Daily Awards, and The Drum Search Awards.

Want to know what works in SEO and content right now, how to manage a digital agency during a pandemic, and what’s the best link building tool out there?

Listen to this episode to learn all this and more.

Show Notes

Links from the Episode

How to connect with Loren Baker:

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This podcast is brought to you by Ahrefs and Opteo.

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