|Cost:||£30 + VAT early-bird £35 + VAT normal|
Why attend: TikTok has quickly become the dominant media brand for the under 24 age group but what are the opportunities for brands on the platform? Find out at this event…
How it works: Please register via Eventbrite using the button below, you’ll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on Hopin.
Please note all attendees will be sent a recording of the presentations after the event.
Intro and Welcome
Ben Smith, founder, PRmoment
TikTok Marketing Top Tips: Why TikTok makes people happy!
Jade Margiotta, Group Social Media Manager, Social
Tik Tok: An algorithm that rewards creativity
The three principles of TikTok marketing
Future Gazing: What ecommerce features are inbound on TikTok
The keys to discoverability on TikTok
Why TikTok is not longer purely a youth marketing channel
Why your business must take a human approach to TikTok
How Pepsi are winning on TikTok
A conversation between Adam Clyne, ceo, Coolr (The Agency) and Aman Matharu, gobal director – digital transformation & marketing capability, PepsiCo (The Client)
Pepsi’s journey on TikTok
Why TikTok is an important channel for Pepsi
Why new ecommerce developments on TikTok have the potential to transform the potential of the channel for brands.
Josie Dougoud, senior account manager, The Romans
How TikTok has become more than just an entertainment platform – it’s an education platform
Why TikTok content doesn’t have to be overcomplicated or polished, authenticity is the key
How a micro-influencer campaign can have a big impact
How to this campaign on TikTok resulted in media coverage elsewhere
Simon Lucey, founder & MD, Hype Collective
How to recruit nano influencers at scale
How to identify the content that is working
How to shape the commercial partnership with nano influencers
Using a paid strategy to increase the reach of the organic content on TikTok
How to use TikTox’s analytics
This event is worth 20 points
towards the PRCA CPD
This content was originally published here.