Start a Successful Social Media Campaign

Running social media pages is one of the most cost-effective ways to increase brand awareness, enhance customer experience, and boost sales. No matter how big or small your company is, social media marketing can help you achieve your digital marketing goals. 

As digital marketing experts, businesses often ask us for tips on how to improve their social media pages. Read on for six steps to effective social media marketing. 

Step 1: Clearly Define Your Target Market 

This advice is straight out of basic marketing classes, but many business owners forget about this step. We highly recommend clearly defining your target market before attempting to run several social media sites. 

Defining the target market involves knowing your potential customers’ age, location, gender, interests, and digital habits. Here are some interesting facts about how Americans’ age affects their social media preferences:

Choosing social media platforms for your business entails knowing your target market. As you can see in the numbers above, markets have different digital marketing habits. If you are targeting adults, use Facebook, YouTube, or Instagram instead of Snapchat or TikTok. 

Additionally, Facebook Custom Audience settings can help you target your potential clients based on where they are in the sales funnel. You can create distinct ads for top, middle, and bottom-funnel clients. Using this feature is a powerful tool that lets you customize your strategies to fit your customers’ preferences. 

Step 2: Set Goals

The next step in boosting your digital presence is setting social media goals. Set SMART objectives — specific, measurable, attainable, realistic, and time-bound. We suggest using similar social media goals:

Another goal you can have is to optimize your social media pages to strengthen your search engine optimization (SEO) efforts. It’s not easy to measure, but surveys reveal that half of the companies failing at their SEO attempts don’t integrate their SEO and social media efforts. 

Once you’ve set goals, you can adjust your budgets and techniques accordingly. 

Step 3: Analyze Your Competition

The third step on our list of social media tips is creating a competitive analysis of your rivals’ social media efforts. 

Employ the best practices you observe, and find their weaknesses. Through your competitive social analysis, you should observe the following:

Use your research to make your social media sites stand out. 

Step 4: Practice Content Marketing

The dictionary definition of content marketing is creating and sharing online material such as videos and blogs intended to stimulate interest in products or services. Content marketing suggests using high-quality posts that don’t always explicitly promote your products or services. 

Using quality content can help you attract and retain visitors that you can eventually turn into customers. However, 60% of companies have difficulty consistently creating content, and 65% struggle to produce engaging content. 

Lego uses content marketing well. Its YouTube Channel has over 11.4 million subscribers, and they gain access to Lego creations, campaigns, fan features, and more. Lego shares the YouTube videos in its Facebook and Instagram channels, with a combined 20.7 million followers. These videos often get tens of thousands of social media views and shares. 

Of course, it takes a while to build a digital presence as relevant as Lego’s. The point is, your content should bring value to your page. Instead of always posting about your products or services, you can post about recipes, fun facts, beauty hacks, infographics, and other compelling content. 

Step 5: Create a Social Media Plan

Step number five is creating a social media plan with goals, a content plan, and a calendar. We’ve already discussed goals and ideal content, so let’s talk about your calendar. Your weekly calendar should always be a combination of functional, thematic, and valuable posts. 

Here’s a guide on how often to post on social media sites. To summarize:

Step 6: Measure and Analyze Your Results 

The last step in creating an effective social media plan is to measure and analyze your results and compare them to your objectives. Here are some things you can measure:

Enhance Your Social Media Presence

Enhancing your social media presence is one of the most cost-effective methods you can use to boost your digital presence. Work on your social media presence to unlock your company’s full earning potential. Contact us at SEO Locale if you’re looking for an agency to help your business grow digitally.