Search engine optimization has always been evolving. The world is changing, and whatever was relevant a couple of years ago does not work today. Search engines are constantly changing the rules of the game. Google considers more than 200 ranking signals to decide which piece of content appears first in the search results, and the algorithms keep on changing.
With such accelerated changes, staying pertinent is crucial than ever for the businesses across the globe, and it goes without saying that whatever changes and challenges are put forth by the black hat practitioners, online businesses have to overcome it all.
Fortunately, there are a bunch of SEO tools available on the market to help you control your website rankings. Here is a list of the best SEO tools that most of the marketers are vouching for and are not going to disappoint you either.
Do you know what is best about SE Ranking? The tool is perfect for your all-round SEO needs. This marketing Suite can help you top the charts with the most impressive keyword database, backlink analysis, competitor analysis, white-label reporting, and social media management tools. It allows the users to evaluate their and their competitor’s content, alike.
This all-inclusive cloud-based SEO Suite will not only understand your current SEO needs, but it will also assist you with drafting a plan to optimize the same. The accurate keyword tracking tops off with in-depth competitor analysis and helps you make the most out of it. The keyword rank tracker covers all the major search portals, including Google, Bing, YouTube, and Yandex. This tool provides the best website audit feature that crawls through pages and identifies issues that can hurt the rank.
If you want a tool that provides accessible and understandable data for effective advertising decisions, Finteza is your go-to tool. This traffic quality tool can give you an exact percentage of high- and poor-quality traffic from all the channels. Finteza will equip you with a dashboard that is controlled by you, making it unbiased and objective.
Finteza uses comprehensive botnet analysis, accurate tracking technology, and accounting algorithms to detect low-quality traffic. You can get access to three levels of traffic health. Green indicates pure traffic, including live users. Yellow dispenses information about the visits from proxy servers. Red shows the undesirable traffic from hackers or Spam IP Addresses. The tool is easy-to-use and you don’t have to be a tech-pro to understand the data.
SimilarWeb helps you get an estimate of the traffic you get. Not only can you analyze your traffic, but you will have the power to see your competitor’s traffic sources, broken down into categories such as referring sites, top search keywords, and social traffic.
SimilarWeb allows you to see the most prominent players of your space and give you an overall idea of their size. From total visits that assist with an approximation of the monthly traffic to engagement metrics, which give you an idea of page views, bounce rate, and average visit duration, SimilarWeb is nothing less than a great tool.
4. Google Data Studio
Google Data Studio is a cloud-based dashboard that makes data metrics available in a more manageable and sleek way. You will have access to data from 12 different sources that include Google Analytics, Google Ads, CloudSQL, and more. The studio is a powerful reporting tool that displays the organic traffic performance vis-a-vis the contribution towards goals.
The data visualization gives you the power to turn the information into valuable insights helping you with better data-driven decisions. You will get the easy and understandable breakdown of branded and non-branded keywords along with the performance. You can also track the brand presence for sudden drops.
Focus is good, and that is what Majestic is all about. Majestic is a web-based SEO tool that specializes in backlinks only. This tool boasts the largest commercially available backlink index. You can get access to the best in-depth backlink data that you won’t find in a lot of tools.
You will also access multiple reports, analytics, and visualizations for a more powerful backlink profile. An extensive crawler, Citation flow, trust flow, domain comparison, API, and several other backlink building tools are what make Majestic one of the top choices.
When it comes to SEO success, managing link building campaigns, identifying the link building strategies, and ensuring the link building efficiency are some of the tested and tried rules along the way. BuzzStream helps the users do just that and more.
The tool works in four ways. It identifies the contact information, manages communications and link opportunities, and monitors the achieved backlinks. It makes the email outreach easy and comes with a commendable chrome extension. If you want to streamline the process of finding and evaluating prospects, BuzzStream is just your thing.
7. Varvy SEO Tool
Varvy gives you a detailed report of optimization, both implemented and not implemented, based on Google’s guidelines. It shows extended speed testing, mobile optimization, and on-page SEO reports.
The SEO analyzer tool gives you all the information about how Google renders your website and how it performs on the guidelines. You will get the minutest details about the performance of the pages along with the effect on your SEO.
The Mobile-Friendly Test tool is a must-have for webmasters and bloggers. You will get a score based on the legibility of the text, tap targets, viewports, plugins, and interstitials, giving you an idea of how friendly your content is.
This backlink-discover tool helps the users search for potential link partners. Ontolo automates many parts of the discovery process, and you can cut down the time spent on researching the new prospects by 80%. The tool comes with a variety of metrics to choose from. It will fetch you the available high-grade links and rate the links in your structure. The tool allows the user to filter using many metrics. You can filter based on-site content too.
You can use Ontolo to find prospects, qualify them by getting rid of inferior links, and load the same into the BuzzStream to start building from.
9. Google Analytics
Google Analytics gives users a rich insight into the websites, the audience, and thereby optimizes digital marketing efforts. Google Analytics is a favorite of Savvy marketers and helps them find the channels and messages that earn them the best results. Use this tool to build an optimized user experience and maximize your digital strategy.
Google Analytics integrates with most of the Google services, including Google search and G Suite. If you are looking for BI and Data Visualization features, Google Analytics is your best call. This tool is all about analyzing the apps and websites which can be tagged and loaded with a tracking code.
Qualaroo is a powerful software product that provides users with accurate insight from the prospects and customers in real-time. The tool helps the users to engage with the customers based on their actions on the website or the app, segment customers as per the location, and deliver on-point customized content.
The users also get access to other variable features like the search terms, time on page, personalized surveys with the skip logic addition, and more. The software collaborates with IBM for visualization and feedback mining. You can get Qualaroo on your android or iPhone too.
No matter what tool you use, it can help you deliver the best benefits to your online business needs. By leveraging SEO best practices and making the most out of tools mentioned here, you can increase the chances to show up in the first positions of search results in response to the right queries. Try to give yourself some time to figure out which tool works best for you and your business.