Local Search and Mobile SEO
In a recent survey over 50% of the traffic on the internet is done on mobile devices and that number continues to grow. If a website owner that has a high ranking on desktop (computers, laptops) thinks that the results on mobile would be the same, you are wrong.
Mobile devices require a different approach in many situations.
Responsive Websites
Let’s pretend you have a family car that can easily convert to a two-seater sports car when it is just you driving. That would be awesome, wouldn’t it? In essence that is what a responsive website design does. It will show a display of a website according to the irrespective of the screen size. This feature improves mobile viewing and your website scores higher for it giving you better mobile rankings.
The ‘Near Me’ Factor
Most near me or nearby searches are performed on cell phones. It is necessary to optimize your site with Localization. Throughout your website, you should have your city and state and your address in the header or footer area. This will allow your website to be clear about its location and easily found by visitors to your website and web crawlers.
Use of Tags
Tags on a website can play an important role. Mobile SEO (Search Engine Optimization) can achieve a lot of attention when tags are used. It allows your content to be categorized which makes it easier for people to find what they need. Title tags, snippets, URLs, and Alt Tags are just as significant as your content and should not be overlooked.
Use of ‘Description’ Meta Tag
Most people have heard of the saying ‘Don’t judge a book by its cover’ but that is exactly what a lot of people do. They do judge and nothing shows that more than in Google search where most people only read the Meta Description. Sometimes it is not always what is in the meta description that displays as Google sometimes will find something more appropriate from the content if you don’t enter any meta description. You never know what info Google would pull to show in search results so it is best practice to write your own for each page of your website.
The Custom 404 Page
If you were putting on a show, you wouldn’t wait until everyone was in their seats to tell them there is an issue and the show needs to cancel. This would only leave you with a very angry audience. The same premise goes for your website. Nobody likes to click on a link to your website only to see a 404 Page Can’t Be Found error. Double-check the links on your website to make sure they work. You should also create a custom 404 page to covey a polite message that the particular site they are looking for is presently inaccessible and asking visitors to find help from another site.
Say No to Pop-ups!
Under certain marketing situations, pop-up in the desktop world is okay but that is not true in the mobile search world. Pretty much 9 out of 10 people that get to a website that has a pop-up, they will hit the back button and look elsewhere.
Image Optimization
Your website will undoubtedly have pictures and it is important to use the smaller file sizes. If photos are to big try converting them to jpg. This will help to reduce the page size and the load time will be less. This is a positive thing in Google’s eyes.
Syracuse Local SEO Specialists
If you are ready to move your business forward by increasing the effectiveness of your company’s digital website presence, the experts at ATS Design Group in Syracuse are here to help you today! Our knowledgeable staff and highly trained web developers and SEO specialists will help your business reach new customers with creative, highly target content on a consistent and regular basis.
Take advantage of the benefits of your very own successful Syracuse digital team. Call our Syracuse offices today at 315-289-1425 to schedule a consultation today!
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