Following another banner year for TikTok, we’re excited to announce that Adjust has joined the TikTok For Business Marketing Partner Program. The partnership allows Adjust to help advertisers create, optimize, target and measure their ad campaigns as a mobile measurement partner on the leading destination for short-form mobile video.

Easy integration and campaign optimization

Balancing good user acquisition (UA) with clever retention strategies has never been more crucial. Designed to simplify reporting for advertisers and marketers, the partnership includes an integration for Adjust’s Audience Builder. This enables clients to export first-party data, such as audience groups, directly to TikTok from the Adjust dashboard in real-time. With this data under their belt, marketers are able to run highly personalized retargeting campaigns to boost user engagement and loyalty on the platform. With full visibility over in-app behaviour, ads can be served to the right users at the optimal time — allowing for fundamentally better measurement and UA and retention planning.

To simplify the process of campaign optimization, clients will also now be able to link their TikTok account to view and edit TikTok campaign data directly in the Adjust Automate dashboard – saving time on switching between data sets and views. This gives advertisers the ability to generate cross-app, cross-partner and cross-network reports at their convenience.