Video marketing is a powerful way to market online. It can be a virtual bridge that can make a connection like no other medium online.
Videos can be created for lead generation purposes, sales purposes, and training purposes.
In the case of using videos for lead generation, there are a few things you can do to increase the actions they take after watching it.
Here are three simple video marketing tips to increase conversions for getting more leads.
Tip #1: Create An Engaging Intro
The intro of a video is more important than you think. It’s your opportunity to hook the viewer. The truth is people will decide to continue watching within the first 5-8 seconds whether you believe it or not.
I don’t know about you, but sometimes I check to see how long a video length is. Do you do that? I bet you do.
Remember this, people are impatient, it’s in our nature. When you’re talking about being on the internet, attention spans are extremely short.
Therefore, it’s important that within the first 5- 8 seconds of your video you tell the viewer what you are going to share.
Basically, you need to answer the silent question they are thinking themselves which is…
WHAT’S IN IT FOR ME?
If you don’t do this, you will lose the viewer.
Think about it, when you go to YouTube and an in-stream ad pops up in the video, how many times do you click “Skip Ad”?
You see, if it’s not clear to me within the first 5-8 seconds, I am out of there. Trust me, others will think the same way.
So every time you create a video make sure you tell them right away what to expect in the video.
Tip #2: Create High-Value Content
Whatever your video is about make sure you are giving away your best stuff so people can get value from it.
Basically, I am talking about inside the “meat” of the video. You want to clearly deliver on what you promised in the intro.
I always like to take the idea that even if people don’t take action after watching my video, they can still walk away feeling good that they learned something.
This helps long-term for you and your brand. They may see you again another time, in another one of your videos and because they see a pattern of consistent value from you, they may eventually take action.
Bonus Tip: Something I tend to use in my videos and blog posts is numbers in the titles.
“Three Marketing Tips You Can Build Your Business With” or “Three Traps To Avoid When Marketing With Video”.
I do this because it’s clear what is to expect in the title if someone reads it.
This very same blog post has a number in the title. It works really well in videos.
Tip #3: Always Add a Call To Action
This is the most important one to remember, without it, you could get very poor results.
To give you an example, several years ago, a subscriber reached out to me and wanted to know if I could take a look at his YouTube videos to see how I could improve his results.
Of course, his videos were awesome. He was getting subscribers, comments, and views to his videos but very few leads.
So after reviewing his videos, I found that he was not giving a clear call to action at the end of his videos. I simply told him to make sure he does that moving forward for every video and BOOM!
His leads grew all by adding a simple call to action at the end of his videos.
The call to action is simply pointing them to your website, capture page, or where ever you want them to go to.
There is always one thing for sure and that is to always keep improving on what you are doing. There is never going to be a point where you stop getting training.
To this day, I still keep investing in my education every single month and that includes any new courses I find when it comes to making great videos online or marketing.
Getting better is what it’s all about. Video is something that will always evolve but the basics will always remain the same.
Did you get value from this post? Tell me in the comments below.