Think SEO and Social Media Management aren’t related? Think again!
Chances are you’ve had a lot of time lately to think about your business. What is your strategy for “moving the needle,” or “raising the bar” (or any other analogy you might want to use) when it comes to increasing your search engine reach and social media engagement? Do you even know what we’re talking about? If one of the items on your “To Do” list is to rank higher on Google, possibly resulting in an increase in customers and a bottom line that reflects revenue growth – you’re going to have to start thinking! Thinking about a cohesive digital marketing strategy that incorporates your website, SEO, social media marketing and yes, even that dreaded word – blogging. If you think SEO and social media management aren’t related, think again!
Whether you’re a business or non-profit, it’s time to get familiar with understanding what SEO actually means and to figure out who your social media audience is. Then it’s time to drive that traffic to your website, a website that you should want to find listed on the first page of any Google search because “Hello?” – when was the last time you looked at the second page of Google? Exactly. As athlete Walter Hagen once said, “No one ever remembers who came in second!” So boost your rankings to 1st place using a coordinated and cohesive SEO and social media strategy designed and built with your own success in mind. After all, with over 35 million searches each day and with Google encompassing a full 90% of those searches completed on a desktop device, Google rankings really are what matter most. Google is in fact the most visited website in the world so it most definitely matters what Google thinks of your website.
Here’s how your website, SEO, blogging and SMM should all play nice together, resulting a higher ranking in the Google “sandbox:”
Now what? Knowing and understanding the metrics behind search engine optimization and creating great social media content are often two entirely different things. This might be where a professional can help. You know your business. You’re the expert. If you find it hard to write about though, or you just don’t have time for both running your business and the day to day management of your social media profile and website content (let alone writing a blog!) you’ll need help.
Utilize the expertise of a digital media management firm like Dufferin Media to help craft your SEO and social media into one, cohesive and comprehensive package. By working together, they will drive traffic to your website and to your front door. Think of your website as the engine, your SEO as the oil and your social media as the gas. Each is reliant upon the other for their joint success and all rely on you to drive the car. If you don’t have the time or inclination to be the “driver” – let us do it for you. Together we’ll steer you in the right direction!