Did you ever think about a website as a tool of visual communication?
In its essence, even the simplest website communicates some message. The layout of a web page, images, videos, text, and white space – all these elements are simultaneously tools of visual communication. After all, web design has always incorporated various media to engage visitors and make them spend more time on a website.
Today we will take a close look at the video as a media that’s becoming omnipresent on the world wide web. You can find videos everywhere running from platforms specializing in distributing video content such as YouTube to magazines, news, and personal blog websites.
How exactly is the video popular today? What role does it play in web design? How important is it to use video in web design? These are just some of the questions we’ll answer. You will also be able to find examples of video use in web design. Let’s get right into it, shall we?
Video Takes Over the Online Sphere
The best way to assess the popularity of video content is to dissect the entire consumer internet traffic. The latest projections tell us that online videos are going to dominate the internet by 2022.
The number of digital video viewers in the US 2018-2022. Source: Statista
More precisely, they will make more than 80% of all consumer internet traffic. Compared to the 2017 figure, that’s almost 15 times higher traffic.
Video is by far the most popular media among average internet surfers, with YouTube being the most popular platform. Here are just a couple of stats to paint the picture. There are over . The platform is extremely popular across demographics, especially adults. Over in the US use YouTube.
The popularity of video content resulted in a brand new digital marketing niche – online video marketing. Using videos to engage website visitors and convert them into prospective buyers is a go-to strategy for and.
Video has become one of the pillars of delivering a great user experience. It resonates with people, delivers results, and it’s easy to add to a website. The customers’ behavior online and their expectations are changing. Today, more than want to see more video content.
All these stats tell one story – video takes over the online sphere at a rapid pace. The projections tell us that this trend will continue during the following years. Adding a video to a website is no longer an idea based on a hunch but based on data coming from multiple sources.
Types of Videos Used in Web Design
While rooted in best practices on one side, web design is also rooted in art on the other. Thanks to modern web technologies implementing video in web design today is significantly easier than it was a decade ago. Web designers are quite innovative when it comes to implementing videos in their designs.
If you take your time to browse some of the most popular websites, you will soon discover that there is a pattern when it comes to types of videos. Here are the most commonly used types of videos in web design:
Create and Host Engaging Videos
The Function and Benefits of Videos
There are a couple of functions that both web design and videos share. However, they do bring unique functions to the table, thus complementing one another perfectly. That’s exactly why video content and web design synergy works so well in terms of user engagement and user experience. Here are some of the most noteworthy functions of the videos that synergize well with web design:
We already shared with you that over 50% of consumers want to see more video content online. While this is an obvious benefit of having a video on a website, here are a couple more:
Major Challenges in Implementing Videos
While videos and web design are a great synergy, implementing videos can be challenging. Some of the major challenges are:
Examples of Video Use
Enough with theory. Let’s see some video use cases and how they fit in the web design.
Slow Mo
As a perfect example of a full-screen-size background video, we have Slow Mo. The video is perfectly incorporated in a minimalistic website design. It’s used to showcase every service and product the company offers.
Playground Inc
Playgorund Inc is an excellent example of how to leverage animation as a creative digital agency. Every animation on the company’s website clearly communicates the value of the firm’s services and the level of the team’s expertise.
Wave.video
Wave.video is a video maker and video hosting solution. The official website showcases a straightforward way of leveraging video and web design synergy. The video is embedded in the hero slider and complements the look and feel of the website. It’s one of those introductory videos that explain how the service works.
Video has become the most popular media distributed across various online channels. One of the main channels includes websites. As you can see, there are various types of videos that can be added to a website.
Video content and web design create this powerful synergy capable of mesmerizing the visitors, sparking interest, and building trust. We are looking forward to seeing where the trend of videos being one of the vital web design elements will take us in the years to come.
About the author: Ogi Djuraskovic is the founder of . On his website, he is trying to help people build a successful online business with the right mix of skills. Besides his online tutoring, he really enjoys offline activities, such as mount biking and walking his frenchie Jumbo.
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